IPA Awards 2010

The IPA Effectiveness Awards are recognised by agencies and clients as Adland's most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms.
Here’s a gallery of the TV creative at the heart of 2010’s winning campaigns.

Associated content

  • TV Effectiveness
    TV is consistently at the heart of most effective marketing campaigns (on its own or working in conjunction with other media). Pound for pound, TV generates more payback than any other medium. But don’t just take our word for it; you can find links to the full, major and impartial studies that will give you the hard evidence right here.
  • MCBD takes the Grand Prix at the IPA Effectiveness Awards 2010
    Despite being at the start of recession, Premier Foods put their faith in big brand advertising, stunning creativity and substantial media spend. The 'As good today as it's ever been' campaign successfully revived the modern relevance of Hovis, generating up to £90 million incremental profit, and a payback of approximately £5 for every £1 spent. You can find out more about this excellent campaign and the other worthy winners from 2010 right here. Many congratulations to all!