Just Lynx

Over time, and powered by some cheeky and memorable advertising campaigns, Unilever's Lynx has managed to achieve cult status amongst young men as they try to get ahead in the dating game. We know that brand fame is a key factor in driving advertising effectiveness, and this may explain why Lynx can now be found in 1 in 4 households in the UK. Lynx’s ads are great examples of TV’s ability to spark conversations, both face to face and increasingly in social media, which is now an important part of the brand’s activity. To celebrate more than 25 years of excellent TV advertising, we’ve put together a fun ad gallery for you, packed with “Bom Chicka Wah Wah” and those who “like to party”.

Associated content

  • Marketing in the Era of Accountability
    Through thorough and impartial examination of the last 27 years of Advertising Effectiveness Awards case studies, the IPA has proof that using TV makes campaigns more effective. No matter what size your budget, TV outperforms other media channels. We've collected a few headlines for you here and also filmed Les Binet and Peter Field presenting their findings.
  • TV Together: a very social medium
    TV Together: a very social included two pieces of research. First, we put shared viewing under the microscope to better understand why, how and what we watch together, the impact of technology on the shared experience and how all of this affects the way TV advertising works in our brain. Secondly, we explored the complementary relationship between TV and social media and providing some new insights into how advertisers can harness the ripples from their TV activity in this new space.