IPA Effectiveness Awards 2010

Despite being at the start of recession, Premier Foods put their faith in big brand advertising, stunning creativity and substantial media spend. The 'As good today as it's ever been' campaign successfully revived the modern relevance of Hovis, generating up to £90 million incremental profit, and a payback of approximately £5 for every £1 spent. You can find out more about this excellent campaign and the other worthy winners from 2010 right here. Many congratulations to all!

Associated Content,

  • Celebrating big brand advertising and 30 years of the IPA Effectiveness Awards
    Tess Alps takes a look at the enduring importance of 30 year's of IPA Effectiveness awards and their contribution to proving the vital contribution of advertising to creating, maintaining and growing the bottom line. She also looks at Hovis' big brand advertising and the link between creatively awarded ads and effectiveness.
  • Celebrating 30 years of success
    David Golding says that, 30 years on, the IPA Effectiveness Awards remain a peerless source of ideas, inspiration and proof that advertising in all its forms is one of the most transformative investments any business can make.