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Thinkbox's TV ad: some quick links for you
There has never been a better time to start adding the power of TV to your marketing, as scores of new-to-TV advertisers are finding out. This link will give you some guidance on how to get started and also who to get in touch with, both at Thinkbox and at the TV companies.
Harvey the dog, star of Thinkbox's current TV ad, is back, and this time the stakes couldn’t be higher as his best friend Rabbit dangles perilously over the waste bin. Will the power of TV advertising be able to save the day? Thinkbox's TV ad has been created by The Red Brick Road and directed by award winning directors Si & Ad of Academy. Here you can have another look at the Harvey & Rabbit ad and find out more about the people behind it.
Thinkbox and the Marketing Society have collaborated on this new handbook to explain why TV advertising can make a powerful difference to your business. It features key findings from the major recent studies of advertising effectiveness to create a compact guide on how advertising works and, in particular, TV’s place at the heart of the most successful campaigns. Here you will find concrete proof of how TV can work for you and how it pays back, whatever the time scale or budget. You can also download the handbook in handy PDF form, or navigate through to some nickable PowerPoint slides with notes that will help you make a watertight case for investment in TV. Find out more right here...
This is the place to keep in touch with extra content from Thinkbox’s new TV ad starring Harvey & Rabbit. We’ll be posting lots of exclusive bits and pieces here over the next few weeks, including unseen footage and a longer version of the commercial plus a collection of good quality Harvey & Rabbit pics for your desktop, phone or iPad.
Our latest ad dramatises the powerful effect that TV can have. We thought you might like some "at a glance" examples of brands that have recently used TV and experienced business-transforming effects, against all sorts of objectives from launching or building a brand to increasing web-traffic, footfall and sales: we hope there is something here to inspire.
Thinkbox is dedicated to proving advertising effectiveness, and part of our mission is to seek out and commission inspiring and effective ad campaigns for our ever-growing library of case studies. Here you can browse our most recent additions; use the drop down filters to explore our various case study categories, or use the case study search or A-Z to find something in particular. You can also have a look at some of our bite-size documentaries, which are a rare chance to hear from some of the advertisers and agencies responsible for these inspiring and effective campaigns. So please dive in and explore what TV can do for you
As a nation of animal lovers, the combination of a great TV ad with a cute, intrepid or comedic creature is a powerful one. Some of these characters only make a brief 30 second appearance in the life of the advertiser, whilst others go on to become much-loved brand mascots in an association that lasts for years and years. To celebrate the return of Thinkbox’s TV commercial, staring the multi-talented Harvey and his best friend Rabbit, we thought you might like to see some other great TV ads – classic and new - where creatures of all shapes and sizes have entertained and engaged us on behalf of their advertisers. From acrobatic squirrels on impossible missions to forthright meerkats and nimble-footed bears, we hope you enjoy this selection of brilliant commercials.
Harvey and Rabbit
If you've seen our ad on TV and arrived here wanting to know more, then this is the place to start. From here you can have another look at our ad and peak behind the scenes of the shoot day in our making-of-the-ad film. Or you can find out how to get your brand started on television and who to talk to at the TV companies, so you can plug into TV's enduring and unrivalled effectiveness.
Sign up for our bi-monthly newsletters we’ll send you all the latest from the world of TV advertising, including news of our latest research studies and forthcoming events. You’ll also be able to download lots of useful stuff from our website with your login. It’s quick and easy to do, and you can do that here.
There are all sorts of reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term. Here are the top ten, plus supporting evidence and links.