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Payback/Effectiveness
John Lewis successfully harnessed the emotional power of television to deliver outstanding business results.
Low Entry Cost
Arriva Trains beat target sales by 140% for their Club55 ticket offer by buying a regional TV campaign on ITV Wales for only £10,000.
Seasonal Flexibility
Boots delivered an 8% increase in Christmas gift sales thanks to a multiple execution strategy leading up to key Christmas shopping occasions.
Regional Flexibility
Easter visitors increased by 132% after Twycross Zoo ran a tightly targeted micro-regional campaign in ITV1 Central East.
Reach/Scale
Aviva teamed a title sponsorship with a broadcast sponsorship to ensure that they truly were synonymous with English Rugby Union.
Targeting
M&S do their thing – making the kids the stars of Britain’s Got Talent ad breaks.
Content Creation
Specsavers tapped into their core target’s passion point by creating a TV Book Club on Channel 4, generating positive scores across on the key qualitative metrics.
B2B
Although Alibaba.com is the global leader in B2B e-commerce, it required a day-of-week TV campaign to establish itself in the UK market.
Direct Response
Marie Curie’s First TV Ad Leads to Best Appeal Ever.
Innovation
Xbox uses innovative product placement to connect with TV viewers.
Other top dogs using the Power of TV
Our latest ad dramatises the powerful effect that TV can have. We thought you might like some "at a glance" examples of brands that have recently used TV and experienced business-transforming effects, against all sorts of objectives from launching or building a brand to increasing web-traffic, footfall and sales: we hope there is something here to inspire.
Associated Content,
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Thinkbox and the Marketing Society have collaborated on this new handbook to explain why TV advertising can make a powerful difference to your business. It features key findings from the major recent studies of advertising effectiveness to create a compact guide on how advertising works and, in particular, TV’s place at the heart of the most successful campaigns. Here you will find concrete proof of how TV can work for you and how it pays back, whatever the time scale or budget. You can also download the handbook in handy PDF form, or navigate through to some nickable PowerPoint slides with notes that will help you make a watertight case for investment in TV. Find out more right here... -
There has never been a better time to start adding the power of TV to your marketing, as scores of new-to-TV advertisers are finding out. This link will give you some guidance on how to get started and also who to get in touch with, both at Thinkbox and at the TV companies. -
TV’s ability to communicate emotion and narratives contribute significantly to the medium’s effectiveness, but we shouldn’t forget that TV is also very good at demonstration, and this often has an important role to play for brands. To see something – how it works; how you should use it, or to experience sensory elements of a product – is considerably more eye-catching and engaging than reading about it. Learning about stuff in this way perhaps appeals to our inner ape: it feels natural. In Thinkbox’s TV ad, Harvey obviously knows a thing or two about the impact of demonstration. To celebrate his wise application of this element of TV advertising we thought we’d put together a collection of ads that show advertisers across categories using TV, very well, to demonstrate something. -
There are all sorts of reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term. Here are the top ten, plus supporting evidence and links.