Focus on Orange: film premiere and discussion

An in-depth look at Orange's marketing communications from launch to the present day with Robin Wight, WCRS and Laurence Green, Fallon.

'Focus on Orange' is part of a series of events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards; brilliant campaigns that still have much to teach us about planning effective communications today.

What's on?

Kick-starting the evening will be a screening of the new IPA and Thinkbox brand film - 'The FTSE's Bright the FTSE's Orange'.

This event is your opportunity to hear first-hand from Robin Wight, President of Engine. Robin will tell the story which began 17 years ago when WCRS helped to transform the fortunes of the fledgling 'Hutchison Microtel' into the multinational success story that is Orange today, creating a whole new style of advertising along the way. In 2004 WCRS took home a Gold from the IPA Effectiveness Awards, with a case history that still resonates today about the direct effect that advertising can have on shareholder value.

Laurence Green, Chairman of Fallon, Orange's current agency will bring the story up-to-date, looking at how the brand has evolved and its future, in what is now a vastly different telecommunications landscape. Discussing initiatives such as Orange Wednesday and Rockcorp; moving from 'The Futures Bright the Futures Orange' to 'Together we can do more'; and generally the diversification of the brand into new areas.

Where and when?

'Focus on Orange' takes place on Monday 6th September at the IPA, 44 Belgrave Square, London, SW1X 8QS. Drinks from 6.00pm. Short film premiere from 6.45pm. Panel discussion and Q&A from 7.00pm. Close 7.45pm.

How do I book a seat?

Just click here and you can do just that on the IPA website.

Coming Soon

Also coming up as part of this series: PG Tips; Audi; Department of Health's Tobacco Control; and a not-to-be-missed evening on supermarkets.

Watch this space for details.

IPA Event: Focus on Orange

'Focus on Orange' is the first of a series of early evening events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards; brilliant campaigns that still have much to teach us about planning effective communications today. Kick-starting this IPA-hosted evening will be a screening of a short film 'The FTSE's Bright the FTSE's Orange' which tells the story of the transformation of fledgling 'Hutchison Microtel' into the multinational success story that is Orange today, creating a whole new style of advertising along the way. Thereafter there'll be a discussion session with Robin Wight, President of Engine and Laurence Green, Chairman of Fallon about Orange's journey and what other brands can learn from it. If you want to find out more about the power of emotional advertising, great brand building or the direct effect advertising can have on shareholder value, or just fancy a glass of wine and some popcorn, then why not come along? To find out more and book your place, click here.