New to TV bubble

New to TV? A guide to successful TV advertising was held on Thursday 16 September at the Soho Hotel, London from 9.30am to 1pm

We all know the transformative effect that a TV campaign can have on the fortunes of a brand. But getting started can seem somewhat daunting if your brand has never advertised on TV before. This half day event was designed for anyone involved in either a “New to TV brand” or equally in a brand returning to TV after an absence.

Our TV industry experts talked us through the process and addressed key questions such as: Why TV? How do I know it will be effective? What benefits can I expect and in what sort of time frame? How can I get the best creative solution? What are the different media planning approaches I can employ to best answer my objectives and can I still achieve success if I only have a small budget?

We heard from a range of industry experts from TV companies, media agencies and creative agencies and there was also the opportunity to learn from the experience of other first time on TV advertisers. Whether an experienced TV advertiser working on a new brand or someone who has never worked on a TV campaign before, this event was designed to provide just the information and inspiration needed.

If you weren’t able to come along or access our live webcast, you can catch up with all the action by clicking on the on-demand icon on the right

You can of course view and download the slides that were presented on the day by clicking on the relevent speaker below.

Speakers' presentations

  • New to TV: Introduction
    Lindsey Clay, Marketing Director of Thinkbox introduced the topics for the morning and gave us an update on TV today.
  • Why TV? The power of TV advertising
    Zoe Fuller, Head of Planning at Thinkbox outlined the reasons why TV advertising remains the most effective medium.
  • New to TV: Working with the rules
    Ayesha Labrom, Training Manager from Clearcast took us through the rules and regulations that we need to bear in mind when getting an ad on TV.
  • Approaches to TV planning on a small budget
    Leon Barnett, Group Account Director (Business Development) from ITV and Chris Braithwaite, Strategic Sales Group Manager from Channel 4 will ran through some TV planning techniques which advertisers can consider if they want to get on TV, even with a small budget and share some examples.

New to TV? A guide to successful TV advertising

We all know the transformative effect that a TV campaign can have on the fortunes of a brand. But getting started can seem somewhat daunting if your brand has never advertised on TV before. This morning event was held on Thursday 16 September at the Soho Hotel, London from 9.30am to 1pm, and was designed for anyone involved in either a "New to TV brand" or equally in a brand returning to TV after an absence. Featuring a range of industry experts from TV companies, media agencies and creative agencies there was also the opportunity to learn from the experience of other first time on TV advertisers. Here you can view and download the slides that were presented on the day. or watch some on-demand footage of the event itself.

Associated content

Watch "New to TV? A guide to successful TV advertising", on demand
We all know the transformative effect that a TV campaign can have on the fortunes of a brand. But getting started can seem somewhat daunting if your brand has never advertised on TV before. This morning event was held on Thursday 16 September at the Soho Hotel, London from 9.30am to 1pm, and was designed for anyone involved in either a "New to TV brand" or equally in a brand returning to TV after an absence. Featuring a range of industry experts from TV companies, media agencies and creative agencies there was also the opportunity to learn from the experience of other first time on TV advertisers. If you weren't able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.