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Thinkbox TV Planning Awards 2010
Grand Prix
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Grand Prix Winner ZenithOptimedia O2 Load & Go connect with Hollyoaks |
Category Winners
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Best use of TV in an integrated campaign MEC and MCBD NHS Smokefree Smokefree generation |
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Best use of sponsorship or content
OMD UK Waterstone’s and Film4 Great Adaptations |
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Best ongoing use of TV MediaCom Sky How Sky evolved its TV strategy to stay ahead of the pack |
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Best use of TV innovation ZenithOptimedia O2 Load & Go connect with Hollyoaks |
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Best newcomer to TV MediaCom Laterooms.com Laterooms.com turns to TV for immediate impact |
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Best use of TV for response ESP-Marketing Warner Music The Soldiers: Coming Home |
ZenithOptimedia’s work for O2’s Load & Go, connecting the brand to Hollyoaks in a brilliant contextual ad campaign, not only scooped the top award, but also “Best Use of TV Innovation”. Mediacom picked up two awards on the night, whilst MEC, MCBD and ESP-Marketing were also amongst the category winners. The judges also commended some fine work by Edwards, Groom & Saunders. From here you can watch some short films about these brilliant and effective campaigns, read the entry summaries, take a peek at the ceremony and find out what the 2010 judges thought.
Associated content
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Click here to see a full list of the Thinkbox TV Planning Awards 2009 Award Winners -
The TV Planning Awards judges for 2010 were drawn from the advertiser, broadcaster, creative and media agency communities. Here you can get a who's who of the panel. Our thanks to all of them for giving up their time and expertise in whittling down the contenders to a final 20.