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About Streamed Events
Thinkbox events: live online or later, on-demand
Why do you stream your live events?
Coming along to our events, in person, is of course the thing to do. You can immerse yourself in the subject for a whole morning, meet the speakers, join the debate, network with colleagues and indulge in a bacon sarnie or two. But if what if you can't make it - perhaps you work outside London, or just can't squeeze the time into your diary - or couldn't get your hands on a ticket? Well, that's where our handy LIVE web-streaming comes in. It's there to enable you to join us online at some point during the morning and watch a session or two. It's a biscuit with your tea, rather than a seat at Heston's feast, but we think it's the next best thing to being there.
How can I find out about streamed events?
We'll let you know about the next streamed event via our regular news letters (sign up here for those, if you aren't already receiving these digital gems), and we also post news of the stream on the front page of our website. On each event's homepage you will find all the details of who is going to be speaking, about what, and at what time.
What's the quickest way to put a reminder in my diary to view a live event?
You can put a reminder in your electronic diary with three quick clicks. It should be pretty intuitive, but in case it isn't, this is how you do it:
- Next to each up-and-coming event, you will see this eye-catching device: STAND BY. Clicking on this will open a small box asking you want you want to do with this file.
- You click "open", and select your default calendar (e.g. Outlook or iCal).
- This will open up an appointment with all the event details pre-entered for you (Title, date, time, event summary and links). The links are handy, as they are a fast way to access the stream and have a gander at the order of the day. This is generally fixed at least three days out from an event. Click "Save and Close" and it's in your diary.
When can I watch it?
You can watch our events live, as they happen, or later, on-demand.
Live viewing: we are often unveiling a new piece of research at our events, so if you want to be amongst the first to find out about this stuff, being able to watch it live, is pretty handy. For many of our events, you can also join in, remotely, by sending in your questions or comments via the streaming page as the action unfolds.
On-demand viewing: at some point after each event, we also post an on-demand version of the proceedings, so you can watch it at a time that suits you. Under the player you will see a guide to speaker timings to help you navigate to the bit that interests you. Or, of course, you can just put your feet up and enjoy the whole thing.
How does it work and what do I need?
It's technical, obviously, and at the business end involves a lot thick wires, flashing boxes and men in shorts. However, at your end of the pipe, all you will need to join the web stream is your web-browser (with Flash installed), a reasonably good internet connection and some speakers or headphones to hear what's going on. Just follow the links from our website to the stream you want to watch, log in and there it is.
By the way, if you can see the films on our front page, you have Flash. Most of us do.
What's my login?
Your login to watch a stream is not the same as your Thinkbox Website login. A nuisance, we know, but unfortunately it's another one of those technical things. If you've accessed one our streams before, and remember your streaming login details, you can of course use these. But if you can't remember this, or don't have one anyway, you can just make up a login on the spot and you're in.
Your on-demand menu: previous events in the series
Proving the link between creativity and effectiveness is the holy grail of advertising research. At this event we launched two brand new pieces of research to explore that very issue. Our pioneering neuroscience study looked at how our brains process both TV and online experiences, using both of the main neuroscientific techniques - fMRI and SST - together for the first time. We also joined forces with the IPA to bring data from the IPA Effectiveness Awards together with the Gunn Report to show just how much creativity in advertising influences business success. A line-up of brilliant speakers included Professor Richard Silberstein from Neuroinsight, Steve Williams from Neurosense, Rory Sutherland and Peter Field from the IPA and Orlando Wood from Brainjuicer. If you weren't able to come along to this event, or would like to watch some of the presentations again, you can do that right here, on demand. Great stuff.
Content-led commercial formats are well suited to addressing different objectives from spot advertising. At this morning on 13th May 2010, we heard how brands have created successful extended sponsorship and AFP partnerships and picked up advice on how to approach such projects. We also delved into product placement: regulation, research, the experience in other markets and debated how it should develop amongst the potential stakeholders. All in all, it was an event that was not to be missed, whether you are an advertiser, creative, media, PR or specialist agency, or in TV production. If you weren’t able to come along or you just want to revisit the slides presented on the day, you can do so here.
At this event Thinkbox presented the latest in a series themed around the liberating impact of new TV technologies. The focus was on the wonders of the multifarious smart boxes which sit in our living rooms, attached to the TV, and which enhance our viewing in so many different ways; boxes which bring flexibility and control to what we watch, on-demand TV, access to online services, interactivity via red and green buttons and soon even the possibility of addressable advertising. Download the slides and view the event on demand here.
It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free morning event at the Soho Hotel, on Thursday 18th February, condensed the learnings we have from many research studies into how TV and online work together plus some new research into online brands on TV.