Boxing Clever

The latest in a series themed around the liberating impact of new TV technologies, this free half-day event at the Soho Hotel focused on the wonders of the multifarious smart boxes which sit in our living rooms, attached to the TV, and which enhance our viewing in so many different ways; boxes which bring flexibility and control to what we watch, on-demand TV, access to online services, interactivity via red and green buttons and soon even the possibility of addressable advertising.

A range of experts, including Nigel Walley from Decipher, Olivier Binse from Deloitte, Sheila Byfield from MindShare, Jeremy Tester from Sky Media, Richard Oliver from UM, Mike Parker from Channel 4 and Peter Mossman from ITV, brought attendees up to date on the very latest technological changes in this area, showed data on trends, gave predictions on how these changes might affect consumer behaviour and explored the exciting new possibilities for advertisers.

TV Technology: Boxing Clever was held on Thursday 11 March 2010 at the Soho Hotel, London.

If you weren't able to come along to the event or access our live webcast on the day, you will be able to catch up with all the action by watching the event on demand here.

Speakers' presentations

  • The development of TV technology: an update
    David Brennan, Research & Strategy Director from Thinkbox introduced the topic of the day, setting the scene for the current and planned developments for all the clever boxes delivering TV in the home.
  • Deloitte’s crystal ball
    Olivier Binse, Senior Manager Strategy, Telecoms and Media Practice from Deloitte, shared highlights from their recent authoritative media and technology predictions.
  • Pressing buttons
    Peter Mossman, Head of Production from ITV looked at the latest developments in interactive broadcast television and how advertisers, broadcasters and viewers are benefitting from them.
  • 1 Screen or 2 (or 3)?
    David Brennan introduced the second half of the morning
  • The 3 screen world
    Sheila Byfield, Business Planning Leader from Mindshare presented the results of their recent ‘3 Screens’ research which examined the evolving roles of the TV set, PC/laptops and mobiles and the growing phenomenon of multi-tasking.
  • Addressing the future
    Nigel Walley, Managing Director of Decipher gave an overview of the current plans for addressable TV advertising in the UK.

On Demand

Watch 'TV Technology: Boxing Clever', on demand
TV Technology: Boxing Clever was held on Thursday 11 March 2010 at the Soho Hotel, London. The event was the latest in a series themed around the liberating impact of new TV technologies and focussed on the wonders of the multifarious smart boxes which are attached to our TVs. If you weren't able to come along to the event or access our live webcast on the day, you will be able to catch up with all the action by watching the event on demand here

TV Technology: Boxing Clever

At this free morning event Thinkbox presented the latest in a series themed around the liberating impact of new TV technologies. The focus was on the wonders of the multifarious smart boxes which sit in our living rooms, attached to the TV, and which enhance our viewing in so many different ways; boxes which bring flexibility and control to what we watch, on-demand TV, access to online services, interactivity via red and green buttons and soon even the possibility of addressable advertising. Download the slides and view the event on demand here.

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