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7 Killer facts about TV advertising

Over the last few years there’s been a lot of intriguing research into how TV advertising works and why. It’s a big subject, so we thought it would help to collect all this good stuff together, condense it and arrange the headlines and supporting evidence into what we think are the 7 killer facts about TV advertising. You can read about them here or download a handy, nickable PowerPoint version with notes and links. We think that all of this clearly shows why TV will continue to be absolutely central to the future of advertising.

How to use the presentation player

Above you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.

To play the films and animations embedded within the presentation, just click anywhere in the player.

You can also download a MS PowerPoint version of this presentation by clicking the download button above. If you do not see the Download button you will need to login on the right.

The download does not include the media files, but if you need a copy of them, you can send a request to Tijen Enver