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Thinkbox Annual Review 2014:
just the slides
just the slides
After broadcast TV reached record levels as on-demand began to flourish, new patterns of viewing are emerging and there’s a new TV landscape taking shape. It is nuanced, it raises new opportunities for advertisers, it reflects how modern viewers want to enjoy TV and it raises measurement challenges.
- 3 hours, 41 minutes of linear TV on a TV set per day (live/playback/on-demand within seven days of broadcast) – down 4.7% year on year
- 3 minutes, 30 seconds per day via devices such as tablets, smartphones and laptops – up 17% year on year
- The decline in viewing has been driven by a loss at the heavier end of the viewing spectrum, with the number of viewers watching over 20 hours a week down by 9% since 2010.
- We watched an average of 2 hours, 25 minutes of commercial linear TV per day – down 5.2% from 2013
- 2014 was a record year for TV ad revenue which totalled £4.91bn, up 6% on 2013
- The average viewer saw 45 TV ads a day in 2014
- Top five most viewed TV advertisers in 2014 were P&G, Unilever, Sky, Reckitt Benckiser and Mars
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