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Thinkbox Annual Review 2013

  • People in the UK watched an average of 3 hours 52 minutes a day of linear broadcast television in 2013. This is down 9 minutes on last year, due predominantly to a 7 minute decrease in non-commercial viewing
  • Commercial TV viewing was broadly stable at 2 hours 33 minutes per day
  • Total commercial impacts were up 1.6% compared to 2012, meaning the average viewer saw 47 TV ads a day
  • The top five viewed TV advertisers over the period were DFS, Morrisons, Aldi, Asda and Currys & PC world

Linear commercial TV viewing now looks to have stabilised after a period of growth fuelled by the lead up to digital switchover in 2012

The BARB data shows that commercial TV impacts saw a year on year increase of 1.6% in 2013, and 10.4% increase in the five year comparison. There were 999 billion impacts in 2013, meaning the average viewer saw 47 TV ads a day

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