IPA Effectiveness Awards Winners 2009

The IPA Effectiveness Awards are recognised by agencies and clients as Adland's most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms.

Here’s a gallery of the TV creative at the heart of 2009’s winning campaigns.

Associated content

  • TV Effectiveness
    TV is consistently at the heart of most effective marketing campaigns (on its own or working in conjunction with other media). Pound for pound, TV generates more payback than any other medium. But don’t just take our word for it; you can find links to the full, major and impartial studies that will give you the hard evidence right here.
  • T-Mobile finds new voice at Terminal 5
    "Welcome Back" is another excellent piece of event advertising from T-mobile that further builds on the brand promise of "life is for sharing". The ad was well promoted prior to its launch, and burst into song during the first ad break after 10pm on all major UK commercial channels, and simultaneously on YouTube, Facebook and Twitter. Emotional, engaging and three minutes long: you can watch it right here, and also find out a little more about it too.