Just Honda

If you were asked to put together your top ten best ever TV ads, the chances are there would be at least one Honda ad in there somewhere, which is why we thought we’d put together a gallery for you of a selection of classic Honda commercials aired between 2004 and 2011. Cog, Grrrr, Jump and ads like The Impossible Dream create meaning by telling stories in an emotionally compelling way, and leave you thinking “how did they do that?” and muttering things like “utterly brilliant”; which of course, they are. Our thanks and congratulations go to all at Honda and Wieden + Kennedy for consistently producing stunning, innovative and effective advertising.

Associated content

Difficult is worth doing
In keeping with the brand's positioning Honda's skydiving team made history when they they leapt from 40,000 feet over Spain in a live ad on Channel 4.