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Browse some of the winning campaigns from 2009

  • Getting your hands dirty with Morrisons
  • Cyclists should be seen and not hurt
  • Why it’s still good to invest in the stock market
  • Yoobot
  • Weed it and reap: how Resolva 24H took control of the weedkiller market
  • The most important two minutes of TV you’ll ever see
  • Wake up to Nutella
  • Keeping your dragon happy: how Slendertone delivered its venture capitalist investors sustainable business growth

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IPA Effectiveness Awards 2009

It's the first time a media agency has taken the top prize, but Mediaedge:cia has done just that and more; collecting a Gold, Best Integration and the Grand Prix for its Morrisons "Let's grow campaign" which delivered a payback of £21.57 for every £1 invested. You can find out more about this excellent campaign and the other worthy winners from 2009 right here. Many congratulations to all!

Associated content

BBH's campaign for Johnnie Walker awarded Grand Prix at IPA Effectiveness Awards 2008
BBH's campaign for Johnnie Walker awarded Grand Prix at IPA Effectiveness Awards 2008
The IPA Effectiveness Awards scheme is the most prestigious and rigorous competition worldwide, sponsored by Thinkbox, that rewards campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback. In this part of our website you can read summaries of these captivating success stories and also watch online clips of their TV advertising.