- Harvey and Rabbit
- TV at a Glance
- Getting Started on TV
- TV Effectiveness
- TV Planning
- TV Toolbox
- TV Ad Galleries
- The Thinkboxes
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- About Us
More ad Galleries: have a look around
IPA Effectiveness Award Winners
British Arrows / BTA Award Winners
TV: doing good
To mark World Television Day on 21 November and its celebration of the incredible power TV has to help society for the better, here is a gallery of brilliant ads showing TV doing good.’
is a book from COI and the Institute of Practitioners in Advertising (IPA). It considers the effectiveness of 25 years' of public sector advertising campaigns in the UK and is a best practice guide to help you devise communications which change social attitudes and behaviour.
By dramatising how thieves saw their victims as stupidly careless, the campaign reduced the cost of crime to the taxpayer by £189 million and generated payback of £14 per every £1 spent. This bite-size documentary tells the story of this winning campaign from the 2008 IPA Effectiveness Awards.
This event debated the fundamental topics of TV creativity and effectiveness in the light of new media developments and the recession. A fantastic line-up of speakers included Graham Fink of M&C Saatchi, Jon Goldstone, Marketing Director of Premier Foods, Danny Brooke-Taylor, Creative Director of MCBD, Kate Stanners, Creative Partner of Saatchi & Saatchi and Flo Heiss, Creative Partner of Dare. Here you can navigate through to the presentations, and watch a film or two, with Hovis, T-mobile, Whopper and Johnny X all in the frame.