TV: doing good

To mark World Television Day on 21 November and its celebration of the incredible power TV has to help society for the better, here is a gallery of brilliant ads showing TV doing good.’

  • is a book from COI and the Institute of Practitioners in Advertising (IPA). It considers the effectiveness of 25 years' of public sector advertising campaigns in the UK and is a best practice guide to help you devise communications which change social attitudes and behaviour.
  • By dramatising how thieves saw their victims as stupidly careless, the campaign reduced the cost of crime to the taxpayer by £189 million and generated payback of £14 per every £1 spent. This bite-size documentary tells the story of this winning campaign from the 2008 IPA Effectiveness Awards.
  • This event debated the fundamental topics of TV creativity and effectiveness in the light of new media developments and the recession. A fantastic line-up of speakers included Graham Fink of M&C Saatchi, Jon Goldstone, Marketing Director of Premier Foods, Danny Brooke-Taylor, Creative Director of MCBD, Kate Stanners, Creative Partner of Saatchi & Saatchi and Flo Heiss, Creative Partner of Dare. Here you can navigate through to the presentations, and watch a film or two, with Hovis, T-mobile, Whopper and Johnny X all in the frame.