- Home
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- Getting Started on TV
- TV Ad Galleries
- The Thinkboxes
- Research
- Case Studies
- Nickable Stuff
-
Events and Training
- New to TV 2012: A guide to successful TV advertising
- 2011 Events
- 2010 Events
- 2009 Events
- 2008 Events
- 2007 Events
- Televisionaries
- Training Workshops
- Modular Presentations
- About Streamed Events
- Industry Events and Training
- Hot Topics
- Press Office
- About Us
The enormous success of T-Mobile's Life's for Sharing TV executions generated huge response in many media. In this filmed session from Thinkbox's TV Response: the new rules event, Sam Taylor, Head of Advertising and Sponsorships of T-Mobile, explains how this didn't just happen by accident and what he has learned about anticipating and maximising TV's effect on all response channels.
If you would like to see and download the slides Sam presented on the day, click here
Response is for Sharing
Sam Taylor, Head of Advertising and Sponsorships of T-Mobile. The enormous success of T-Mobile's 'Life's for Sharing' TV executions generated huge response in many media. Sam explains how this didn't just happen by accident and what he has learned about anticipating and maximising TV's effect on all response channels.