Since the groundbreaking BT/C4 study on DRTV back in the 1990s when the fixed line telephone was the only major electronic response channel, no other market-wide research has been undertaken on this subject - until now. At this morning event Thinkbox launched a major new piece of research on how TV response works, analysing the impact of television on both immediate web response and other short-term response channels. As well as coming up with best practice advice on your TV creative and media planning, the speakers also pointed to how to optimize your other media activity to capture the response that TV generates.

A great line-up of speakers included Mediacom's Jane Christian, T-Mobile's Sam Taylor, Dominic Allon from Google, Andy Sloan from All Response Media and Greg Grimmer from Hurrell Moseley Dawson & Grimmer.

Here you can navigate through to the presentations from the morning, look at some of out presenters on film, have a look at the slides and download them if you want to keep them for later. See the panel on the right for details on the Mediacom presentation.