Research-Thumb bubble third party research tv research

  • Marketing in the Era of Accountability
    Through thorough and impartial examination of the last 27 years of Advertising Effectiveness Awards case studies, the IPA has proof that using TV makes campaigns more effective. No matter what size your budget, TV outperforms other media channels. We've collected a few headlines for you here and also filmed Les Binet and Peter Field presenting their findings.
  • Internet TV: insights from the Starcom Mediavest research
    Starcom MediaVest have been looking at how and why people are accessing online TV and its relationship with broadcast TV. As digital broadcast television gets more sophisticated and new interactive opportunities arise, they expect to see the advertising lessons learned from this new platform feeding back into broadcast television. You can find out more about their findings right here.
  • CRE study shows dominance of TV set
    A pioneering ethnographic study conducted in the U.S has shown that watching TV on a TV set in the home remains by far the most popular way to watch TV, despite the growing popularity of other ways to watch such as online and mobile web.
  • BARB Bulletin
    PDF: This issue details newly reported services and provides analysis from the latest survey of other forms of viewing. There is an outline of BARB R&D priorities and a reminder of information relating to the development and testing of the 201 0 BARB service including, for broadcasters, a call to action on Reporting "catch-up” VOD via STB, Other Forms of Viewing - Latest Survey and Development - Priorities for BARB, BARB Service 201 0 - Are you ready? Just click the link above to download it!
  • Further evidence that advertising pays back in recessionary times
    BrandZ, Millward Brown’s annual ranking of the brands with the highest net worth, has found that as the stock market recovers, the share prices of companies who have invested in developing strong brands are recovering fastest. Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage. These findings mirror PricewaterhouseCoopers’ Payback research which found that TV pays back over 4.5 times its advertising investment in increased sales revenue – more than any other medium – and analysis by Data2Decisions which found that a year off TV takes a brand five years to recover from. You can read about BrandZ by clicking the link above and you can find the Payback study as well as the Data2Decisions research in the research section of our website
  • Family matters: Mindshare research shows why TV forms the backbone of modern family life
    Mindshare's latest research into media and communications technologies within the home has demonstrated that TV is still playing an indispensible role within modern family life. With so much media and technology available now families are becoming increasingly fragmented, yet television's ability to bring families together is ever present. Here, you can read an extract from their study or download the full report as a PDF.
  • Datamine 3: new models of marketing effectiveness
    This report from the IPA - based on an analysis of over 250 IPA Effectiveness Awards case studies, entered over a seven-year period (2004-2010) - analyses how different models of organising and integrating marketing messages and media translate into business effectiveness. The report includes examples from Hovis, O2, Virgin Atlantic, HSBC, E4 Skins, Johnnie Walker and more and in observing a shift from “integration to orchestration”, TV remains the most effective medium in driving hard and soft business measures. Here you can watch a short film of MPG’s Denise Turner previewing the study, review the key findings and link through to the full report.
  • TV+: Deloitte’s 5th annual report on issues impacting the TV sector
    Deloitte’s latest annual report for the Media Guardian Edinburgh Television Festival 2011, carried out with research firm GfK, explores TV’s relationship with advertising, social networks, shopping, technology and companion devices. Here you can cast your eye over the headlines, facts and figures relating to this “super medium”; explore TV and social media’s complementary relationship; find out why TV ads retain their lead role in the UK and also link through to the full report. It’s well worth a read.
  • How tablet computers are changing the UK’s digital diet
    A major study of how people who have purchased tablet computers and e-readers are using their devices and the attitudes of those who have not by Media Communications agency UM London, has revealed the impact tablet computers have had on the behaviour of UK consumers and casts light on the opportunities and challenges for brands.

3rd Party Research

By which we mean, “not Thinkbox research” and not “Thinkbox shareholder research” Here you can browse summaries of eye-catching TV focused studies from agencies and research companies on both sides of the pond.

Associated content

TOM: Television Opinion Monitor 2008
DOWNLOAD: TOM is a long-term study conducted by MORI which investigates people's attitudes to TV advertising. Approximately 600 demographically representative adults are interviewed every quarter to give up to date insight into people's opinions of television