BrandZ, Millward Brown’s annual ranking of the brands with the highest net worth, has found that as the stock market recovers, the share prices of companies who have invested in developing strong brands are recovering fastest. Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage. These findings mirror PricewaterhouseCoopers’ Payback research which found that TV pays back over 4.5 times its advertising investment in increased sales revenue – more than any other medium – and analysis by Data2Decisions which found that a year off TV takes a brand five years to recover from. You can read about BrandZ by clicking the link above and you can find the Payback study as well as the Data2Decisions research in the research section of our website

PDF: This issue details newly reported services and provides analysis from the latest survey of other forms of viewing. There is an outline of BARB R&D priorities and a reminder of information relating to the development and testing of the 201 0 BARB service including, for broadcasters, a call to action on Reporting "catch-up” VOD via STB, Other Forms of Viewing - Latest Survey and Development - Priorities for BARB, BARB Service 201 0 - Are you ready? Just click the link above to download it!

A pioneering ethnographic study conducted in the U.S has shown that watching TV on a TV set in the home remains by far the most popular way to watch TV, despite the growing popularity of other ways to watch such as online and mobile web.

Through thorough and impartial examination of the last 27 years of Advertising Effectiveness Awards case studies, the IPA has proof that using TV makes campaigns more effective. No matter what size your budget, TV outperforms other media channels. We've collected a few headlines for you here and also filmed Les Binet and Peter Field presenting their findings.