Power of music

The combination of moving images with sound, and the environment in which it is consumed, gives TV enormous advantages over other media, and the right music accompanying some inspiring visual creative is an extremely powerful tool for advertisers. Moreover, the emotional associations established between brand and viewer via TV advertising can be rekindled later on in other media channels, just by seeing an image from the ad, or on radio, by hearing the music.

Here’s a selection of TV ads that have used music really well, to get our attention and establish a variety of emotional connections with us as viewers. There are many more great examples out there of course, so if you’d like to suggest others, please drop us line.

Associated content

TV and the Brain
Audio-visual moving images consumed in a relaxed and often shared context make TV immensely powerful. Advances in academic topics such as neuro-science, implicit memory and low-involvement processing are helping us make sense of what we've instinctively known for years about TV Advertising; i.e. that it rocks!