IPA Effectiveness Awards Winners 2007

The IPA Effectiveness Awards are recognised by agencies and clients as Adland's most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms.

Here’s a gallery of the TV creative at the heart of 2007’s winning campaigns.

Associated content

  • Marketing in the Era of Accountability
    Through thorough and impartial examination of the last 27 years of Advertising Effectiveness Awards case studies, the IPA has proof that using TV makes campaigns more effective. No matter what size your budget, TV outperforms other media channels. We've collected a few headlines for you here and also filmed Les Binet and Peter Field presenting their findings.
  • The IPA Effectiveness Awards 2006
    The sumptuous "Your M&S" campaign for M&S by Rainey Kelly Campbell Roalfe Y&R was a deserving Grand Prix winner at The IPA Effectiveness Awards 2006. This was also the first year Thinkbox started making films about some of the winners: we hope you like them. Here they are, plus case-study summaries from the industry's most rigorous award scheme.
  • The IPA Effectiveness Awards 2007
    The innovative campaign by MCBD & MediaCom for the Metropolitan Police Service's Trident picked up the Grand Prix at the IPA Effectiveness Awards 2007. Here you can catch up with the story of their campaign and those of some of the other winners from 2007 by watching one of our filmed case-studies. You'll also find a handy set of case study extracts.
  • The IPA Effectiveness Awards 2005
    Thinkbox have sponsored the IPA Effectiveness Awards since 2005. Here you can find out how we came to be involved; browse case study extracts from the cream of 2005's crop, watch all the TV ads and find out who won which awards.
  • The IPA Effectiveness Awards 2008
    The IPA Effectiveness Awards is sponsored by Thinkbox: it is the most prestigious and rigorous competition worldwide and rewards campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback. Here you can watch our collection of inspiring, award-winning brand stories from 2008, which come to you in the form of bite-size documentaries. You can also browse the case study summaries, find out who won what and watch the TV ads.