TV Sponsorship

In this gallery we’ve put together a variety of TV sponsorship idents for you: openers, bumpers and closers. Some new, some enduring examples of best-practice creative fit.

Associated content

  • Sponsorship & branded content
    Brands are benefitting from getting closer to TV content - advertiser funded programming, branded content, competitions and promotions, events, licensing plus, of course, sponsorship - and there are opportunities on the horizon such as product placement and also around on-demand TV. These content-led commercial formats are well suited to addressing different objectives from spot advertising. Here you can get an overview of the content landscape and also find your way to more information on the bits of it that catch your eye.
  • TV sponsorship: a brand’s best friend
    Thinkbox’s pioneering research with Duckfoot uncovered the inner workings of sponsorship; revealing how and why sponsorship works and the ways in which its impact can be best measured. Sponsorship has been shown to have a significant effect on the emotional and implicit mind, with its power being generated through a brand’s association to the programme rather than its ability to communicate messages via the sponsorship bumper. For fans of the sponsored programme, the effects are profound with fame, ‘for me-ness’ brand favourability and purchase intention being raised as the viewer’s relationship with the programme content becomes stronger. Explore more of this fascinating study here…