Red button Ads

For advertisers, Red button interactive TV can deliver against a wide range of campaign objectives from enhancing a brand, extending a TV ad, giving more information, impulse led purchasing, to adding a simple direct response mechanism, building a database and market research. In this gallery you can follow the viewer journey from the broadcast ad into the interactive area across a variety of interactive products - DALs, Mini-DALs, Impulse Response and VALs – and campaign objectives.

Associated content

The Thinkbox Interactive TV emulator
If you'd like to see for yourself what happens when you press red (or green), you can experience it online, from the comfort of your desk, using our interactive television emulator. And this is the place to do just that.