Ads featured in the Thinkbox ad

Thinkbox's first ever TV ad was created by The Red Brick Road and directed by multi-award winning director Chris Palmer of Gorgeous. It’s the sort of ad that starts conversations about TV ads; which ones we like best; why we remember them above other types of advertising, and how today’s advertisers can successfully plug into this “hard-wiring” phenomenon. Here’s a gallery of the classic ads that inspired it.

Associated content

  • TV and the Brain
    Audio-visual moving images consumed in a relaxed and often shared context make TV immensely powerful. Advances in academic topics such as neuro-science, implicit memory and low-involvement processing are helping us make sense of what we've instinctively known for years about TV Advertising; i.e. that it rocks!
  • Thinkbox's TV ad
    Have another look at our ad and peak behind the scenes of the shoot day, in our making-of-the-ad film.