• Event Montage

    Below is a selection of presentations about TV. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.

    Each of the below have been designed to be presented within an hour, but we are happy to tailor sessions more specifically to your requirements if you wish.

    If you would like to book a presentation, please contact Zoe Fuller on 020 7630 2337 or zoe.fuller@thinkbox.tv.

  • Thinkbox Modular Presentations Menu for 2011

    1. The Power of TV

    The Power of TV Quite simply, this tells us how TV works and why it will work even better in the future. It’s a comprehensive and all-encompassing story that gives you an overall picture of the power of TV and the variety of tasks it is well-equipped for. It gives snippets of all our major research studies and is a great general exploration into the power of TV.

    2. The role of TV advertising in a connected TV world

    The role of TV advertising in a connected TV world A glance into the changing world of TV technology, emerging behaviours and patterns of consumption, this presentation draws on the very latest research conducted in conjunction with renowned technology experts, Decipher. It will cover concurrent consumption, 3DTVs, connectivity as well as social networking and looks at how advertising can exploit these areas.

    3. EffecTVness

    EffecTVness Here we look at how we can assess the value of investing in TV. This presentation draws on work from both the IPA and Pricewaterhouse Coopers to establish the true value of marketing investments, their impact over the long-term and how changes in brand investment can have a significant effect on brand equity. Also includes research into advertising in a recession and how effective TV is at driving response.

    4. TV : a very social medium

    TV : a very social medium One of TV’s strengths is the fact that the majority of TV viewing is shared with others. This presentation explores this phenomenon, looking at the intricacies of the shared viewing experience on emotions and behaviour as well as its impact on advertising. Also covered is the complementary relationship between TV and social media and how advertisers can best harness their TV equity online.

    5. Brain Waves

    Brain Waves This is a lesson in understanding how TV works on the brain, how it helps create brand value and the relationship with brand memory. It also examines why emotion is fundamental to advertising effectiveness and the challenges that this poses to measurement. Featuring our latest research into neuroscience, it also looks at the difference between the TV and online mindset.

    6. New to TV

    New to TV This is a presentation designed for advertisers who have never used TV before and would like an introduction to how TV works, what it can be used for and how TV can make your other media work harder and maximise the return on investment for first time advertiser. Also covered are the regulations and suggestions about how to plan TV campaigns on a small budget.

    7. Getting Closer to Content

    Getting Closer to Content Many brands have created successful partnerships with content either via sponsorship or funded content. We examine the most successful or interesting ones as well as look at the regulations and research into this area. In addition we have a look at the world of prop and product placement as this is an area where restrictions have been lifted and so opening the door to another way of getting closer to content.

    8. Maximising digital

    Maximising digital In this increasingly digital world (digital TV now at over 93% penetration) it is important to examine how advertisers can maximise outcomes in this digital world. This presentation showcases various research projects looking into how TV and online work together to generate greater levels of consumer response and brand value. We look at the consumer journey from awareness to purchase and the relationship between TV and search.

    9. The truth about youth

    Maximising digital New devices, new platforms, and new commercial opportunities all have an impact on our relationship with TV and this is particularly true for young people. We explore the role TV plays in the lives of viewers aged 10 – 24, their attitudes to TV viewing, how TV fits into their tech-filled lives, how they use content, and the impact that TV and other media have on them.

    10. Innovations on TV

    Maximising digital The 30 second spot remains a wonderful and effective advertising tool, but there are also new ways to be different and innovate on TV if you choose. This presentation covers some of these options, including
    event breaks, themed breaks, live ads, tailored ads, advertiser breaks and advertorials. It will also look at non-spot ideas like sponsorship,
    AFP, competitions and product placement.

Modular Presentations

We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.