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Below is a selection of presentations about TV. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.
Each of the below have been designed to be presented within an hour, but we are happy to tailor sessions more specifically to your requirements if you wish.
If you would like to book a presentation, please contact Vicky Fox on 020 7630 2339 or firstname.lastname@example.org.
Thinkbox Modular Presentations Menu
1. The Power of TV
Quite simply, this explains how and why TV is the most effective form of advertising and why it will continue to be so in the future. It offers a comprehensive picture of the power of TV and the wide variety of tasks it is well-equipped for. It gives an overview of all our major research studies and is a great general exploration into the power of TV.
2. The Future of TV
In this presentation we peer into the future and examine the changing world of TV technology, emerging behaviours and patterns of consumption. Drawing on the latest research, we will focus on key technology trends such as enhanced viewing, concurrent consumption, connectivity, and watching TV on different devices, as well as social networking and how advertising can make the most of these developments.
3. Maximising Advertising Payback
Here we look at how we can assess the value of investing in TV. Drawing on work from the IPA and Thinkbox’s three Payback studies by PricewaterhouseCoopers and Ebiquity, it will establish the true value of marketing investments, their impact over the long-term and how changes in brand investment can have a significant effect on brand equity.
4. New to TV
This presentation is designed for advertisers who have never used TV before and would like an introduction to how it works, what it can be used for and how it makes other media work harder and maximises return on investment. It also covers regulations and offers suggestions about how to plan TV campaigns on a smaller budget.
5. The truth about youth
New devices, new platforms, and new commercial opportunities all have an impact on our relationship with TV and this is particularly true for young people. In this presentation we explore the role TV plays in the lives of young viewers, their attitudes to TV viewing, how TV fits into their tech-filled lives, how they use content, and the influence that TV and other media have on them.
6. The New Creative Landscape of TV
The 30-second spot remains the bedrock of TV advertising, but there are also many new ways to innovate on TV if you choose. This presentation covers some of these options, including event breaks, themed breaks, live ads, tailored ads, advertiser breaks and advertorials. It will also look at non-spot ideas like sponsorship, AFP, competitions and product placement.