• Event Montage

    Below is a selection of presentations about TV. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.

    Each of the below have been designed to be presented within an hour, but we are happy to tailor sessions more specifically to your requirements if you wish.

    If you would like to book a presentation, please contact Leila Travis on 
    020 7630 2339
     or [email protected].

  • Thinkbox Modular Presentations Menu

    1. The Power of TV

    The Power of TV

    Quite simply, this explains how and why TV is the most effective form of advertising and why it will continue to be so in the future. It offers a comprehensive picture of the power of TV and the wide variety of tasks it is well-equipped for. It gives an overview of all our major research studies and is a great general exploration into the power of TV.

    2. New to TV

    The role of TV advertising in a connected TV world

    This presentation is designed for advertisers who have never used TV before and would like an introduction to how it works, what it can be used for and how it makes other media work harder and maximises return on investment. It also covers regulations and offers suggestions about how to plan TV campaigns on a smaller budget.

    3. The Power of Conversation

    EffecTVness

    This presentation  looks at how TV has evolved yet remained a constant presence in our lives and living rooms. TV generates a great deal of conversation both on and offline and from the word on the street to the words in a tweet, word of mouth is marketing magic.
     
    The module combines highlights from our award winning Screen Life: view from the sofa research, which helped us to understand the progressive new landscape, particularly when it comes to ‘multi-screening’ and also some of our POETIC research which looks at the broader WOM picture - what word of mouth does, what sparks conversation about brands and what role TV advertising plays. It also covers best in class examples of brands who have had WOM at the heart of their communications strategy.

    4. TV Tech Innovation

    New to TV

    This presentation has just been updated with all the latest developments and best in class examples. It demonstrates how brands are using new TV technologies in their communication plans and aims to inspire you to get the most out of all the creative opportunities available on TV. The presentation is around 45 minutes and can be tailored to suit your specific needs as necessary.

Modular Presentations

We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.

Associated content

Sign up for our bi-monthly newsletters we’ll send you all the latest from the world of TV advertising, including news of our latest research studies and forthcoming events. You’ll also be able to download lots of useful stuff from our website with your login. It’s quick and easy to do, and you can do that here.