- Why TV?
- Harvey and Rabbit
- TV at a Glance
- TV Effectiveness
- TV Planning
- TV Toolbox
- TV Ad Galleries
- The Thinkboxes
- Case Studies
- Nickable Stuff
Events and Training
- Screen Life: TV advertising everywhere
- Big Think @ BAFTA
- Payback 4: pathways to profit
- TV Futures: viewers, advertisers and technology
- Closer to Content 2014: TV partnerships in action
- Blind data: how to navigate to data you can love
- TV on a Shoestring 2013: big results from small budgets
- Screen Life: TV in Demand
- TV Nation
- POETIC: connecting paid, owned and earned media
- TV Creativity: the art of the heart
- Advertising Effectiveness: the long and short of it
- Closer to Content 2012
- TV: doing good
- Screen Life: the view from the sofa
- Fads, Fashion and Effectiveness: how brands really grow, with Professor Byron Sharp
- New to TV 2012: A guide to successful TV advertising
- 2010 Events
- 2011 Events
- Training Workshops
- Modular Presentations
- About Streamed Events
- Hot Topics
- About Us
Below is a selection of presentations about TV. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.
Each of the below have been designed to be presented within an hour, but we are happy to tailor sessions more specifically to your requirements if you wish.
If you would like to book a presentation, please contact Leila Travis on
020 7630 2339 or [email protected].
Thinkbox Modular Presentations Menu
1. The Power of TV
Quite simply, this explains how and why TV is the most effective form of advertising and why it will continue to be so in the future. It offers a comprehensive picture of the power of TV and the wide variety of tasks it is well-equipped for. It gives an overview of all our major research studies and is a great general exploration into the power of TV.
2. New to TV
This presentation is designed for advertisers who have never used TV before and would like an introduction to how it works, what it can be used for and how it makes other media work harder and maximises return on investment. It also covers regulations and offers suggestions about how to plan TV campaigns on a smaller budget.
3. The Power of Conversation
This presentation looks at how TV has evolved yet remained a constant presence in our lives and living rooms. TV generates a great deal of conversation both on and offline and from the word on the street to the words in a tweet, word of mouth is marketing magic.
The module combines highlights from our award winning Screen Life: view from the sofa research, which helped us to understand the progressive new landscape, particularly when it comes to ‘multi-screening’ and also some of our POETIC research which looks at the broader WOM picture - what word of mouth does, what sparks conversation about brands and what role TV advertising plays. It also covers best in class examples of brands who have had WOM at the heart of their communications strategy.
4. TV Tech Innovation
This presentation has just been updated with all the latest developments and best in class examples. It demonstrates how brands are using new TV technologies in their communication plans and aims to inspire you to get the most out of all the creative opportunities available on TV. The presentation is around 45 minutes and can be tailored to suit your specific needs as necessary.