Here are some of the subjects we find people really want to hear about. Some are explorations of innovative research pieces whilst others tackle more general advertising subjects. There's also a presentation (Discover TV) to help advertisers who have never used TV before.

You can choose one or more modules from this selection or you can tell us exactly what you want to know about TV and we will put together a session tailored to your specific requirements.

If you would like to book a presentation, please contact Zoe Fuller on 020 7630 2337 or zoe.fuller@thinkbox.tv.

Thinkbox Modular Presentations Menu for 2010

Please note that all these presentation have been designed to fill a one hour time slot (including time for questions) but can be adjusted if required.

Section 1 : Thematic Presentations

1. The Power of TV

This presentation tells, in a simple narrative, why TV works, how well it works and why it will work even better in the future. It's a comprehensive and all encompassing story that gives you an overall picture of the power of TV and the variety of tasks it is equipped for.

2. Liberating TV

New TV technologies are helping people watch more of the TV they love, whenever and wherever they want. This presentation will guide you through all the latest developments in time-shifted viewing, IPTV, web TV, TV on-demand services and interactivity.

3. The Role of TV in Consumers' Lives

This presentation will provide you with all the latest facts and figures about TV viewing and covers all the important subjects. It also looks at the roles different media play in our lives and how this is evolving in the face of changing technology.

4. EffecTVness

This presentation looks at how we can assess the value of investing in TV. It includes the results from The Payback Study, which we commissioned from Pricewaterhouse Coopers which examined how to establish the true value of marketing investments and the impact of changes in brands advertising investment over time in relation to brands equity.

5. Advertising in a Recession

As an extension to the EffecTVness presentation, we take a deeper look at the impact of advertising in tough economic times and pull together all our knowledge and findings about this area. There is work from Data2Decisions and the IPA databank that examines what happens when brands stop advertising on TV.

6. TV and the Brain : why creativity wins

This is a study in understanding how TV works on the brain, how it helps create brand value and also the relationship with brand memory. Also, why emotion is fundamental to the effectiveness of TV as an advertising medium and the challenges that this poses to measurement.

7. TV and Young People

Young people are important to marketers, both as long-term customers and predictors of future patterns of behaviours. This presentation looks at 8-21 year olds to see how TV fits into their media lives and what it means to them and also uncovers the secret life of students.

Section 2 : Research Presentations

1. Engagement through TV

If you haven't yet seen this amazing ethnographic research, watching real people watching TV ads in their own homes, you are missing a treat. This research, from ACB & Holden Pearmain, makes it clear that people love TV advertising, they talk about it - and even dance to it!

2. Sponsorship: A brand's best friend

This is an in-depth study into how and why TV sponsorship works. The research investigates 10 recent case studies of sponsorship and AFP, as well as demonstrating innovative techniques that explore the ways in which sponsorship works and how it is different from spot advertising.

3. TV + Online : better together

This presentation showcases the research Thinkbox and the IAB jointly commissioned to investigate how TV and online work together to generate consumer response and brand value.

4. Me-TV - the future of on-demand

This work focuses on all the different ways that TV can be watched in an on-demand environment. It showcases research conducted in the latter half of 2008 that examines who is watching TV on-demand, why they watch or in some cases don't watch, what they are watching and the different mindsets they have whilst watching.

5. Shared Viewing

One of TV's key strengths is the fact that the majority of TV viewing is shared with others. This presentation explores this phenomenon and looks at the intricacies of the shared viewing experience on emotions and behaviour as well as its impact on advertising.

6. TV Response : the new rules

This research looks at the impact of television on both immediate web response and other short-term response channels, as well as coming up with best practice advice on your TV creative and media planning.

Section 3 : Category Presentations

1. Cars make lasting marques on TV

This presentation pulls together all our research into the automotive market and demonstrates why TV advertising has been so successful for car brands.

2. On the money : what TV offers finance brands

This presentation demonstrates why the trust, emotion and fame that TV delivers has helped financial advertisers to achieve success.

3. Online brands on TV : it's the business

Online brands has been a huge growth category for TV. There were 54 new online advertisers on TV in 2009 alone. This presentation demonstrates why so many online brands have used TV and achieved unprecedented success.

4. Join the TV Club

This is a presentation designed for advertisers who have never used TV before and would like an introduction to how TV works, what it can be used for and how TV can make your other media work harder and maximise the return on investment for first time advertisers.

If none of the above is quite right, we are happy to respond to any brief you give us for any time slot.