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© thinkbox 2012

We’re all digital now

In this filmed session from our “Creativity: TV’s new effectiveness” event, Tess Alps, CEO Thinkbox, chairs a debate with Kate Stanners, Creative Partner of Saatchi & Saatchi and Flo Heiss, Creative Partner of Dare. They take us behind the scenes of the innovative T-Mobile, Whopper and Johnny X campaigns and discuss how creativity and effectiveness might change because of new TV technologies, and what creative people should be trying out right now.