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It’s TV, Jim, but not as we know it
People are now watching Shameless with a sarnie at work, The Wire on their Wii and Britain’s Got Talent on the bus on their Blackberry. How do these new on-demand platforms for TV affect linear broadcast TV and how can brands be part of this trend? David Brennan, Research and Strategy Director of Thinkbox, explores these issues using some of our recent studies, such as Me-TV: the Future of On-demand, and round-up all the latest creative opportunities. |
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How to use the presentation playerAbove you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.
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