As good as it’s always been – the story of Hovis

Jon Goldstone, Marketing Director of Premier Foods and Danny Brooke-Taylor Creative Director of MCBD talk to Lindsey Clay, Thinkbox’s Marketing Director about Hovis’ brilliant ‘Go on, lad!’ If you want to find out more about the strategy; creative idea; how it was sold in and made; and how this TV ad helped reverse the brand’s long-term sales decline, then you can do all this by watching this filmed session from “Creativity: TV’s new effectiveness”.