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The case for creativity

Creative - Tess Alps Tess Alps, CEO Thinkbox, looks at the evidence for the effectiveness of today’s TV, from the theories and experiments of neuroscience, to the realities of TV viewing and hard business results.  

How to use the presentation player

Above you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.

To play the films and animations embedded within the presentation, just click anywhere in the player.

You can also download a MS PowerPoint version of this presentation by clicking the download button above. If you do not see the Download button you will need to login on the right.

The download does not include the media files, but if you need a copy of them, you can send a request to Tijen Enver