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Thinkbox's first ever TV advertising campaign was designed to remind advertisers of the continuing power and effectiveness of TV. The ad paid affectionate tribute to some of the greatest and most effective TV commercials, all of which are still returning value for their brands despite being some distance from their original air-date. If TV can do this for these brands, with the right creative and media, it can do the same for today's advertisers, delivering results today and in the long term. Nothing else does this quite like telly.
The ad was created by The Red Brick Road and directed by multi award winning director Chris Palmer of Gorgeous, who has been responsible for ads including Carlsberg's Old Lions, Skoda Fabia's Cake and Transport for London's Do the Test. The media planning and buying was by MediaCom.
The ad was screened across a variety of broadcast channels represented by Thinkbox's shareholders who are Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions.
"This is something we've wanted to do for some time and we're delighted our shareholders have invested to make it possible. We obviously believe in the unrivalled power of TV to deliver business success and it has never been more important to make sure every brand understands what TV can do for them."
Lindsey Clay, Thinkbox's Managing Director
Ads featured in the Thinkbox ad
|Just one Cornetto!||Tell 'em about the honey mummy!|
|Accrington Stanley?||Mild green Fairy Liquid|
|WASSAAAAAP!||Fly fishing by J R Hartley|
|I'm a secret lemonade drinker||Ooooh Body Form|
|Nuts! Whole hazel nuts. Cadbury's take 'em and they cover them in chocolate|
You can watch all the original as that are featured in the Thinkbox ad by clicking here
Production Company: Gorgeous Enterprises
Director: Chris Palmer
Advertising agency: The Red Brick Road
Art Director: Pete Hayes
Copy writer: Matt Lee
Head of TV: Charles Crisp
Agency producer: James Faupel
Production company producer: Rupert Smythe
D.O.P: Ben Seresin
Editor: Paul Watts
Post Production facility: The Quarry
Music: Yellow Boat Music
Man on the couch: Diarmuid Corr
Hypnotherapist: Al Mayfield
Colleague: Gill Stoker
Our shareholders (Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions),Chris Palmer and all at Gorgeous, all at the Red Brick Road, Ruby and Mediacom.
And a special thank you to our fabulous participating advertisers: Matt Close at Unilever, John Price at Honey Monster Foods, Phil Rumbol at Cadburys, Roisin Donnelly at Procter & Gamble, Mike Rowley at Yellow Pages, Peter Dries at Budweiser Anheuser- Busch, Dr Judith Bryans at Milk Marketing Board, Yulia Kretova, Brand Manager at Body Form/ SCA and Simon Stewart, Marketing Director at Britvic.
This ad was awarded by D&AD, the BTAAs, and the APA.
Thinkbox's 2009 TV ad
Audio-visual moving images consumed in a relaxed and often shared context make TV immensely powerful. Advances in academic topics such as neuro-science, implicit memory and low-involvement processing are helping us make sense of what we've instinctively known for years about TV Advertising; i.e. that it rocks!
Over the last few years there’s been a lot of intriguing research into how TV advertising works and why. It’s a big subject, so we thought it would help to collect all this good stuff together, condense it and arrange the headlines and supporting evidence into what we think are the 7 killer facts about TV advertising. You can read about them here or download a handy, nickable PowerPoint version with notes and links. We think that all of this clearly shows why TV will continue to be absolutely central to the future of advertising.
Buying 100 ratings today costs 13% less than in 1999 and in real terms, TV prices are at 1988 levels. With TV advertising as effective as it’s ever been, and with increased capabilities in the form of improved interactivity, web TV and other on-demand offerings, there really has never been a better time to get your brand on TV. Here’s some background to the medium’s incredible value and some quick links to people at the TV companies who can help or advise you.
We have to put some of the great stuff on our site behind closed doors. Registering with our website will give you access to this and lots more besides. It’s pretty quick too. Go on. Give it a go …