Thinkbox's first ever TV advertising campaign was designed to remind advertisers of the continuing power and effectiveness of TV. The ad paid affectionate tribute to some of the greatest and most effective TV commercials, all of which are still returning value for their brands despite being some distance from their original air-date. If TV can do this for these brands, with the right creative and media, it can do the same for today's advertisers, delivering results today and in the long term. Nothing else does this quite like telly.

The ad was created by The Red Brick Road and directed by multi award winning director Chris Palmer of Gorgeous, who has been responsible for ads including Carlsberg's Old Lions, Skoda Fabia's Cake and Transport for London's Do the Test. The media planning and buying was by MediaCom.

The ad was screened across a variety of broadcast channels represented by Thinkbox's shareholders who are Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions.

"This is something we've wanted to do for some time and we're delighted our shareholders have invested to make it possible. We obviously believe in the unrivalled power of TV to deliver business success and it has never been more important to make sure every brand understands what TV can do for them."

Lindsey Clay, Thinkbox's Managing Director

Ads featured in the Thinkbox ad

	Just one Cornetto!		Tell 'em about the honey mummy!
	Accrington Stanley?		Mild green Fairy Liquid
	WASSAAAAAP!		Fly fishing by J R Hartley
	I'm a secret lemonade drinker		Ooooh Body Form
	Nuts! Whole hazel nuts.  Cadbury's take 'em and they cover them in chocolate

You can watch all the original as that are featured in the Thinkbox ad by clicking here

Ad credits

Client: Thinkbox
Title: Head
Production Company: Gorgeous Enterprises
Director: Chris Palmer
Advertising agency: The Red Brick Road
Art Director: Pete Hayes
Copy writer: Matt Lee
Head of TV: Charles Crisp
Agency producer: James Faupel
Production company producer: Rupert Smythe
D.O.P: Ben Seresin
Editor: Paul Watts
Post Production facility: The Quarry
Music: Yellow Boat Music

Cast

Man on the couch: Diarmuid Corr
Hypnotherapist: Al Mayfield
Colleague: Gill Stoker

Thanks to...

Our shareholders (Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions),Chris Palmer and all at Gorgeous, all at the Red Brick Road, Ruby and Mediacom.

And a special thank you to our fabulous participating advertisers: Matt Close at Unilever, John Price at Honey Monster Foods, Phil Rumbol at Cadburys, Roisin Donnelly at Procter & Gamble, Mike Rowley at Yellow Pages, Peter Dries at Budweiser Anheuser- Busch, Dr Judith Bryans at Milk Marketing Board, Yulia Kretova, Brand Manager at Body Form/ SCA and Simon Stewart, Marketing Director at Britvic.

This ad was awarded by D&AD, the BTAAs, and the APA.