Televisionaries on film: David Wheldon, Global Brand Director, Vodafone

Before joining Vodafone, David held senior positions on both sides of the marketing fence; working at Saatchi & Saatchi, Lowe Howard-Spink, Coca-Cola, BBDO Europe and WPP

In this interview, from our Televisionaries series, David Wheldon tells us how Vodafone have leveraged TV to drive their business in the UK, and how this has worked globally via televised sports sponsorship.  He explores working with agencies; addressable advertising; mobile phones as a medium; media multi-tasking; addressable advertising and people’s passion for TV.

“I think the challenge for UK broadcasters is never to forget that this is the entertainment vehicle that most people are passionate about.  That it remains the mass-market opportunity for most brands and has a crucial role in the centre of marketing plans”.

David Wheldon
Global Brand Director, Vodafone UK

About Televisionaries on film

Thinkbox’s Televisionaries on film series is designed to explore the future of TV - what it means for viewers and what it means for brands - through a series of interviews with the cream of the TV and advertising industries.
We hope you find these films inspiring and that you come out at the other end of each web TV extract filled with fresh knowledge, informed opinion and with a renewed enthusiasm about TV and its capabilities tucked under your arm. In short, we would very much like you to be as excited about the changes that are happening in TV as we are. 
Finally, a big thank you to all the brilliant Televisionaries who have given up their time to share their ideas with us on film, and to you, for watching.