- Home
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- Getting Started on TV
- TV Ad Galleries
- The Thinkboxes
- Research
- Case Studies
- Nickable Stuff
-
Events and Training
- New to TV 2012: A guide to successful TV advertising
- 2011 Events
- 2010 Events
- 2009 Events
- 2008 Events
- 2007 Events
- Televisionaries
- Training Workshops
- Modular Presentations
- About Streamed Events
- Industry Events and Training
- Hot Topics
- Press Office
- About Us
Focusing your efforts
Simon Orpin, Creative Solutions Director, ITV explains how advertisers can exploit the enhanced targeting opportunities available on today’s TV. He also talks how concentrating the campaign into an advertising event can be a good way to use small budgets.
![]() |
![]() |
![]() |
How to use the presentation playerAbove you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner. | ||
![]() |
![]() |
![]() |





