TV on a Shoestring

TV on a Shoestring: big results from small budgets

This half day event explored the major impact brands can have by investing their small budgets in TV. Even with less than £100k you can create significant business success using TV. The morning included plenty of expert advice and inspiring examples from Sky, GMTV, ITV, Turner, Edward Groom and Saunders and the legendary Dave Trott. Attendees and visitors to the web stream were able to share the learnings from a wide variety of small budget TV advertisers, all spending less than £500k. TV may never be so accessible again, so this is your chance to get your share of TV’s effectiveness.

You can find a list of the speakers and subjects below where you can find the full set of slides they presented on the day. Alternatively you can watch the whole days event as it was streamed live via our free on-demand service.

Here you can navigate through to the presentations, and download them if you want to keep them for later.

Speakers' presentations

  • Planning on a shoestring
    Jez Groom, Partner and Will Saunders, Partner, Edward Groom and Saunders share their experience of how to approach TV planning when budgets are tight, including their award winning case study for Farmhouse Fare.
  • Focusing your efforts
    Simon Orpin, Creative Solutions Director, ITV explains how advertisers can exploit the enhanced targeting opportunities available on today’s TV. He also talks how concentrating the campaign into an advertising event can be a good way to use small budgets.
  • When and Where
    Ashley Newman, Business Controller, GMTV explores the opportunities for maximizing the effect by clever use of time of day and the variety of regional options in TV.
  • Dave Trott: inspiring creativity on a shoestring
    The legendary Dave Trott, Creative Director Chick Smith Trott, shares some inspiring examples of great value TV creative and demonstrates that having a limited budget should in no way limit creativity: in fact, it can do just the opposite. We captured what Dave had to say about this and other matters creative on film and you can watch this right here. Knirps anyone?
  • Multi-platform planning
    Adam Eagle, Head of Sponsorship & Promotions, Turner Media Innovations explains how advertisers can exploit new TV technologies to make a limited budget stretch further.
  • The programme prize
    Jeremy Tester, Director of Insight, Sky Media showcases the many opportunities in sponsorship, content and promotions available today and explains how they can help your brand fulfil its objectives.
  • Top tips for TV production
    Lindsey Clay, Marketing Director, Thinkbox shares some tips on how best to approach creative development and TV production for advertisers on limited budgets.
  • Hello and welcome
    Lindsey Clay, Marketing Director, Thinkbox gives us an introduction to the subject of the day.

TV on a Shoestring: big results from small budgets

Thinkbox's last free half day event - 'TV on a shoestring: big results from small budgets' - was held on Wednesday 18 March and explored the major impact brands can have by investing their small budgets in TV.

Viewing of the slides that were presented on the day are completely unrestricted.

Just click on the speaker below to have a look at their slides.

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Watch TV on a Shoestring: big results from small budgets on demand
This event took place at the Soho Hotel, London on Thursday 17 February and explored the major impact brands can have by investing their small budgets in TV. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here. TV may never be so accessible again, so this is your chance to get your share of TV’s effectiveness.