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Johnnie Walker

From ailing whisky producer to global icon: Bartle Bogle Hegarty's campaign for Johnnie Walker was awarded the Grand Prix, the highest accolade, at the 2008 IPA Effectiveness Awards. It was also awarded a 'Gold' and a special prize of 'Best International Multi-Market' for transforming Johnnie Walker and producing a total sales growth of 48 per cent and incremental sales of US$2.21 billion.

Browse some of the winning campaigns from 2008

  • The story of ‘Keep walking'
  • How an idea helped make Sainsbury’s great again
  • Making a small budget go a long way
  • Look after this brand: launch of Marmite Squeezy
  • The whole story about being incomplete
  • Breaking BA's stranglehold
  • Creating a brand to help prevent rapes
  • Dove's big ideal – From real curves to growth curves
  • Marketing Motorola in China
  • Cutting the cost of crime
  • Now everyone has a mate called Dave
  • How we doubled sales by focusing on less
  • Finger Lickin' Good Results
  • David vs Goliath: The rematch
  • Firing up the Quattro
  • Oh Happy Day!
  • The value of letting the product shine
  • Fresh growth for Morrisons
  • Giving it to you straight
  • The longer term effects of seatbelt advertising

See also

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IPA Effectiveness Awards 2008

The IPA Effectiveness Awards is sponsored by Thinkbox: it is the most prestigious and rigorous competition worldwide and rewards campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback. Here you can watch our collection of inspiring, award-winning brand stories from 2008, which come to you in the form of bite-size documentaries. You can also browse the case study summaries, find out who won what and watch the TV ads.

Associated content

Celebrating advertising’s contribution to the bottom line
Celebrating advertising’s contribution to the bottom line
Tess Alps takes a look at this year’s 2008 IPA Effectiveness awards winners and points out that those companies in the best state to survive – and even thrive in – the storm, are those that have already nurtured their brand.