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- Fads, Fashion and Effectiveness: how brands really grow, with Professor Byron Sharp
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'Me-TV: the future of on-demand' was held at The Soho Hotel on Wednesday, 28th January
This half day event asked how on-demand TV services are affecting the way we indulge in our favourite leisure pursuit – TV viewing.
The morning included the full unveiling of the latest of our major original research projects. This report, commissioned from Work Research by Thinkbox, offered fresh insight into how web-based on demand TV is developing. As households invest in broadband, Wi-Fi and laptop technology, the opportunity to consume TV online is gaining momentum.
Using a variety of qualitative and quantitative techniques, the research delved into the usage of and attitudes to online TV, the profile of users, their motivations for watching, the relationship between broadcast and online television and ultimately the viewer response to the different ad formats and the implications for the advertiser.
In addition, an array of industry experts were on hand to give a comprehensive guide to all the on demand TV services currently available via web or IPTV. We will also covered related issues such as planning multi-platform TV and the development of addressable TV advertising.
Here you can watch a short film summarizing the event and have a closer look at the presentations.
Justin Gibbons, Founding Partner, Work Research unveils his latest research. Using a variety of qualitative and quantitative techniques, the research delves into the usage of and attitudes to online TV, the profile of users, their motivations for watching, the relationship between broadcast and online television and ultimately the viewer response to the different ad formats and the implications for the advertiser.
Zoe Fuller, Planning Manager, Thinkbox gives an overview of what's available in the market from different broadcasters.
Charlie Horrell, CEO, Packet Vision outlined the future possibilities of addressable advertising.
Paul Rowlinson, Investment Director, AV Media, Mindshare explored the TV planning opportunities for brands across multi platforms.
Agostino Di Falco, VP, Director of Insight & Planning, Viacom Brand Solutions ran through Viacom's new study on the behaviours of 15 households when faced with the challenges of state of the art TV/PC equipment.
Viewing of the slides that were presented on the day are completely unrestricted.