About The Future of Brands on TV

In this session, we got the brand, creative and media planning perspectives on the role of TV in building and sustaining brands. It examined what we know today - how TV works in the mix, forecasted the effects of television's liberating technologies on advertising effectiveness - and scrutinised the expanding opportunities for advertisers. What is the relationship between TV investment and success? What is it about TV that makes it such a powerful communications medium and is this likely to change? We also heard of a lurking fear of TV amongst media planners and a need for an ongoing programme of eduction for planners, and this from a planner.

What films are in the player?

1. The Future of Brands on TV: short film gathering opinions from TV luminaries such as Rita Clifton, David Wheldon, Les Binet, Nick Manning, Steve Williams, Robert Senior, Jill McDonald, Grant Millar, Chris Hayward, Paddy Barwise & Alan Bishop.
2. Upside to downturn: advertising pays back with David Brennan, Research & Strategy Director, Thinkbox.
3. The Future of Brands: film of keynote speech by Roisin Donnelly, Corporate Marketing Director and Head of Marketing for Procter & Gamble UK & Ireland
4. The Future of Creativity: film of keynote speech by Nick Gill, Executive Creative Director at BBH
5. The Future of Media Planning: film of keynote speech by Marie Oldham, Head of Strategy at Media Planning Group
6. The Future of Brands on TV, part 2: our Televisionaires set out some of the challenges and opportunities facing the industry.
7. The Future of Brands on TV Q&A: Krishnan Guru-Murthy chairs the debate with Roisin Donnelly, Nick Gill, Marie Odham and our Televisionaries audience. The panel is joined by Mark White, Managing Director, FIVE, Nick Milligan, Managing Sky Media and Nick Bampton, SVP Managing Director, Viacom Brand Solutions to present the TV company perspective.