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Monthly TV Report: October 2014

  • People in the UK watched an average of 2 hours, 26 minutes of commercial linear TV a day during October
  • Total linear TV viewing (including BBC) was 3 hours, 40 minutes a day
  • Commercial TV’s share of linear viewing in October 2014 was 66%
  • Total commercial impacts were down slightly by 4.5% year on year

The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 66% of total linear TV viewing in October.

Due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 26 minutes of commercial TV a day in October, 8 minutes less than last year. Commercial TV impacts were down slightly by 4.5% on the previous year.

Across the key advertiser audiences, men watched 2 hours, 25 minutes a day of commercial TV, down 4 minutes; 16-34s watched 1 hour, 55 minutes a day, down 10 minutes; and ABC1 adults watched 2 hours a day, down 4 minutes on last year.

In total, linear TV viewing in October (including BBC channels) decreased by 10 minutes compared with last year; with the average viewer watching 3 hours 40 minutes of TV a day. 

BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.

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