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Monthly TV Report: August 2014
- People in the UK watched an average of 2 hours, 20 minutes of commercial linear TV a day during August
- Total linear TV viewing (including BBC) was 3 hours, 29 minutes a day
- Commercial TV’s share of linear viewing in August 2014 was 67%
- Total commercial impacts were up by 0.8% year on year
According to the latest figures from the Broadcasters’ Audience Research Board (BARB), commercial TV accounting for 67% of total linear TV viewing in August. BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.
Due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 20 minutes of commercial TV a day in August, 3 minutes less than last year. However, commercial TV impacts were up by 0.8% on the previous year.
Across the key advertiser audiences, men watched 2 hours, 16 minutes a day of commercial TV, down 3 minutes; 16-34s watched 1 hour, 53 minutes a day, down 13 minutes; and ABC1 adults watched 1 hour, 55 minutes a day, up 1 minute on last year.
In total, linear TV viewing in August (including BBC channels) decreased by 3 minutes compared with last year; with the average viewer watching 3 hours 29 minutes of TV a day.
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