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Monthly TV Report: September 2015

  • People in the UK watched an average of 2 hours, 17 minutes of commercial linear TV a day during September
  • Total linear TV viewing (including BBC) was 3 hours, 25 minutes a day
  • Commercial TV’s share of linear viewing in September was 67%

The viewing figures

The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 67% of total TV viewing on a TV set in September.

The average viewer watched 2 hours, 17 minutes of commercial TV a day on a TV set in September; no change from September 2014.

Across the key advertiser audiences, 16-34s watched 1 hour, 47 minutes a day, this is 5 minutes less than last year; men watched 2 hours, 18 minutes a day of commercial TV, 1 minute up on last year and ABC1 adults watched 1 hour, 53 minutes a day, a decrease of 2 minutes.

In total, linear TV viewing in September (including BBC channels) remained stable year on year with no change in daily viewing time. The average viewer watched 3 hours, 25 minutes of TV a day, and total TV weekly reach remains high at 94%.

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