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Monthly TV Report – February 2014

 

  • People in the UK watched an average of 2 hours 28 minutes of commercial linear TV a day during February   
  • Total linear TV viewing (including BBC) was 4 hours a day
  • Commercial TV’s share of linear viewing in February 2014 was 63%
  • Total commercial impacts were down slightly by -5.7% year on year
  • The top five most watched TV advertisers in February were Asda, DFS, Trivago, Aldi and Money Super Market.com

According to the latest figures from the Broadcasters’ Audience Research Board (BARB), commercial TV impacts in February 2013 were slightly down by -5.8% on February 2013. This represents an increase of 0.6% compared to five years ago.

Commercial TV continued its dominance of viewing in February, accounting for 63% of total linear TV viewing, although it did decrease on last year with the average viewer watching 2 hours, 28 minutes of TV each day – 13 minutes less than last year. This is partly due to the Winter Olympics this year on the BBC.

Across the key advertiser audiences, commercial TV viewing in February remained fairly consistent with last year although there were some decreases. Men watched 2 hours, 38 minutes a day, down 13 minutes; 16-34s watched 1 hour, 57 minutes a day, down by 11 minutes; and viewing among ABC1 adults also decreased on last year by 10 minutes to 2 hours a day.

Total linear TV viewing in February (including BBC channels) decreased 10 minutes compared with last year; with the average viewer watching 4 hours of TV a day.

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