- Why TV?
- Harvey and Rabbit
- TV at a Glance
- TV Effectiveness
- TV Planning
- TV Toolbox
- TV Ad Galleries
- The Thinkboxes
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- About Us
Monthly TV Report: September 2014
- People in the UK watched an average of 2 hours, 17 minutes of commercial linear TV a day during September
- Total linear TV viewing (including BBC) was 3 hours, 24 minutes a day
- Commercial TV’s share of linear viewing in September 2014 was 67%
- Total commercial impacts were down slightly by 6.2% year on year
The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 67% of total linear TV viewing in September.
Due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 17 minutes of commercial TV a day in September, 11 minutes less than last year. Commercial TV impacts were down slightly by 6.2% on the previous year.
Across the key advertiser audiences, men watched 2 hours, 17 minutes a day of commercial TV, down 8 minutes; 16-34s watched 1 hour, 51 minutes a day, down 14 minutes; and ABC1 adults watched 1 hour, 55 minutes a day, down 6 minutes on last year.
In total, linear TV viewing in September (including BBC channels) decreased by 5 minutes compared with last year; with the average viewer watching 3 hours 24 minutes of TV a day.
BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.
How to use the presentation player
Above you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.
You can download a PowerPoint version of this presentation by clicking on the download button above. If you do not see the Download button you will need to login on the right.