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Monthly TV Report: July 2015

  • People in the UK watched an average of 2 hours, 13 minutes of commercial linear TV a day during July
  • Total linear TV viewing (including BBC) was 3 hours, 23 minutes a day
  • Commercial TV’s share of linear viewing in July 2014 was 65%

The viewing figures

The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 65% of total TV viewing on a TV set in July.

The average viewer watched 2 hours, 13 minutes of commercial TV a day on a TV set in July; this is up 2 minutes year on year.

Across the key advertiser audiences, 16-34s watched 1 hour, 39 minutes a day, this is 6 minutes less than last year; men watched 2 hours, 10 minutes a day of commercial TV, 2 minutes up from last year and ABC1 adults watched 1 hour, 47 minutes a day, an increase of 5 minutes.

In total, linear TV viewing in July (including BBC channels) has stayed stable year on year. The average viewer watched 3 hours, 23 minutes of TV a day. Total TV weakly reach remains high at 93%.

A note on measurement

These figures are based on BARB’s standard industry measurement – on which TV advertising is traded. This only includes in-home viewing on a TV set, live or playback, within 7 days of broadcast. However, an increasing amount of TV viewing is happening outside these 7 days and out of the home.

BARB has started to measure 8-28 day playback on the TV set and including this extra viewing gives a more accurate picture of TV. Also, through ‘Project Dovetail’, BARB is working towards providing reliable data about new ways TV is being watched on other devices. Early results from it are expected soon.

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