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Monthly TV Report: December 2014
- People in the UK watched an average of 2 hours, 41 minutes of commercial linear TV a day during December
- Total linear TV viewing (including BBC) was 4 hours, 2 minutes a day
- Commercial TV’s share of linear viewing in December 2014 was 67%
- Total commercial impacts were down slightly by 0.3% year on year
The latest figures from the Broadcasters’ Audience Research Board (BARB) show that commercial TV accounted for 67% of total linear TV viewing in December.
Due in part to the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 41 minutes of commercial TV a day in December, 4 minutes less than last year. Commercial TV impacts were down slightly by 0.3% on the previous year.
Across the key advertiser audiences, men watched 2 hours, 41 minutes a day of commercial TV, 2 minutes down on last year; 16-34s watched 2 hours, 5 minutes a day, down 9 minutes; and ABC1 adults watched 2 hours 14 minutes a day, down 2 minutes on last year.
In total, linear TV viewing in December (including BBC channels) decreased by 8 minutes compared with last year; with the average viewer watching 4 hours 2 minutes of TV a day.
BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.
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