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Monthly TV Report: July 2014

  • People in the UK watched an average of 2 hours 11 minutes of commercial linear TV a day during July
  • Total linear TV viewing (including BBC) was 3 hours 22 minutes a day
  • Commercial TV’s share of linear viewing in July 2014 was 65%
  • Total commercial impacts were down by -1.9% year on year

According to the latest figures from the Broadcasters’ Audience Research Board (BARB), commercial TV accounting for 65% of total linear TV viewing in July. BARB measures all in-home viewing on the TV set. It doesn’t yet measure out of the home viewing or viewing on other devices but is working on adding more screens to the numbers.

Due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 11 minutes of commercial TV a day in July, 4 minutes less than last year. 

As such, commercial TV impacts were down by 1.9% on the previous year.

Across the key advertiser audiences, men watched 2 hours, 8 minutes a day of commercial TV, down 3 minutes; 16-34s watched 1 hour, 45 minutes a day, down 3 minutes; and ABC1 adults watched 1 hour, 48 minutes a day, down by 2 minutes on last year.

In total, linear TV viewing in July (including BBC channels) decreased by 4 minutes compared with last year; with the average viewer watching 3 hours 22 minutes of TV a day.  

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