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Monthly TV Report – October 2013
- People in the UK watched an average of 2 hours 34 minutes of commercial linear TV a day during October
- Total linear TV viewing (including BBC) was 3 hours 50 minutes a day
- Commercial TV’s share of linear viewing in October 2013 was 68%
- Total commercial impacts were up by 3.4% year on year
- The top five most watched TV advertisers in October were ASDA, Morrisons, DFS, Argos and Camelot lottery.
According to the latest figures from the Broadcasters’ Audience Research Board (BARB), commercial TV impacts in October 2013 were up by 3.4% on October 2012. This represents an increase of 9.2% compared to five years ago.
Commercial TV continued its dominance of viewing in October, accounting for 68% of total linear TV viewing, although it did decrease slightly on last year with the average viewer watching 2 hours, 34 minutes of TV each day – 1 minute less than last year.
Across the key advertiser audiences, commercial TV viewing in October remained fairly consistent with last year although there were some decreases. Men watched 2 hours, 29 minutes a day, down 3 minutes; 16-34s watched 2 hours, 5 minutes a day, down by 4 minutes; and viewing among ABC1 adults also decreased on last year by 2 minutes to 2 hours and 4 minute a day.
Total linear TV viewing in October (including BBC channels) decreased 4 minutes compared with last year; with the average viewer watching 3 hours, 50 minutes of TV a day.
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