Monthly TV Report (TV Viewing) – July 2010

Total commercial broadcast viewing in July increased from an average of 15.46 hours a week last year to 15.99 hours, according to the latest TV viewing figures from the Broadcasters’ Audience Research Board (BARB).

Viewing time was also significantly more than the representative five year July average for commercial TV viewing of 14.69 hours a week.

Of the key advertiser audiences, ABC1 adults watched 12.99 hours of commercial TV a week in July, down slightly from 13.1 hours last year and men watched 15.52 hours a week, up from 15.02 hours.

Total broadcast TV viewing in July (including BBC channels) was 26.08 hours a week, up on July last year (24.92), and up on the representative five year average for July of 23.81 hours a week.

Commercial TV’s share of viewing in July stood at 61.3%. Total commercial impacts were up 4.2% on July 2009 and increased by 14.7% on the five year average.

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