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Monthly TV Report: June 2014

  • People in the UK watched an average of 2 hours 15 minutes of commercial linear TV a day during June
  • Total linear TV viewing (including BBC) was 3 hours 26 minutes a day
  • Commercial TV’s share of linear viewing in June 2014 was 66%
  • Total commercial impacts were down by -3.8 year on year

 

According to the latest figures from the Broadcasters’ Audience Research Board (BARB), commercial TV accounting for 66% of total linear TV viewing in June.

However, due in part to better weather this year and the improving economy, people have been encouraged out of the house more and so watched a little less linear TV as a result. The average viewer watched 2 hours, 15 minutes of commercial TV a day in June, 4 minutes less than last year.

As such, commercial TV impacts were down by 3.8% on the previous year, although 3% higher than five years ago.

Across the key advertiser audiences, men watched 2 hours, 17 minutes a day of commercial TV, up 1 minute; 16-34s watched 1 hour, 52 minutes a day, down 2 minutes; and ABC1 adults watched 1 hour, 54 minutes a day, up by 2 minutes on last year.

In total, linear TV viewing in June (including BBC channels) decreased by 8 minutes compared with last year; with the average viewer watching 3 hours 26 minutes of TV a day.  

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