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Broadcasters and branded content
Nick Smith, Client Development Director, ITV (at the time of this event). Nick gave the audience a whistle-stop perspective on what branded content actually is, how broadcasters are seeing the role and benefits of it, and where this area is likely to go in the coming months. This also included some thoughts from the broadcasting side of the table on how to do it well.
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How to use the presentation playerAbove you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner. | ||
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