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Sponsorship and content: the research findings

David Brennan and Dr Ali Goode David Brennan, Director of Research and Strategy, Thinkbox and Dr Ali Goode, Cognitive Brand Psychologist, Duckfoot Research launched the findings from Thinkbox’s innovative research looking at how and why sponsorship and branded content affect the audience, and how advertisers and agencies can optimise their use of these opportunities in future.

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