'Focus on Orange' is the first of a series of early evening events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards; brilliant campaigns that still have much to teach us about planning effective communications today. Kick-starting this IPA-hosted evening will be a screening of a short film 'The FTSE's Bright the FTSE's Orange' which tells the story of the transformation of fledgling 'Hutchison Microtel' into the multinational success story that is Orange today, creating a whole new style of advertising along the way. Thereafter there'll be a discussion session with Robin Wight, President of Engine and Laurence Green, Chairman of Fallon about Orange's journey and what other brands can learn from it. If you want to find out more about the power of emotional advertising, great brand building or the direct effect advertising can have on shareholder value, or just fancy a glass of wine and some popcorn, then why not come along? To find out more and book your place, click here.