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Television's evolution drives pizza sales
If you're looking for a really great example of the effective long-term use of TV, then this is it.
Over ten years, Domino's pizza used television's evolution to drive pizza sales and build their brand. It's a story of a gold-standard sponsorship, but it also encompasses spot, interactive advertising, on-demand pre-rolls and a range of other liberating TV technologies.
This case study from Arena BLM and Domino's deservedly picked up the Grand Prix at the Thinkbox TV Planning awards 2008. You can watch their story on film above.
You can also click on any of the award winners below to view the case studies and watch the creative.
Thinkbox TV Planning Awards 2008
Award Winners
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Grand Prix Winner
Arena BLM Domino's Pizza Television's evolution drives pizza sales |
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Best use of TV in an integrated campaign
Carat Guinness Rugby World Cup 2007 Guinness Rugby World Cup 2007 |
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Best long-term use of TV
Arena BLM Domino's Pizza Television's evolution drives pizza sales |
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Best newcomer to TV
Edwards Groom & Saunders/ITV Integrated Planning Farmhouse Fare Proper puddings for proper Sundays |
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Best use of editorial marketing
MindShare Rowntree's Fruit Pastilles Britain's Got Talent |
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Best use of new TV technology
MindShare Ford Ford Mondeo |
Useful Tools
Arena BLM took 2008’s Grand Prix, but Carat, MindShare and Edwards Groom & Saunders were also among the cream of the crop as we celebrated real planning excellence. Here you can find out who won what and who, on the night of the awards, got the fruit-based drinks.
Related Links
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Thinkbox Chief Executive Tess Alps and Media Week Editor Steve Barrett talk about the stand out work that characterised this year's Thinkbox TV Planning Awards. -
The Thinkbox TV Planning Awards was held on 1st of May 2008 at sketch in the heart of Soho, London. A man was there with his camera and here are some of the photo he took of the winners, assembled planning glitterati and irrepressible Al Murray. -
The judging day for this year's Thinkbox TV Planning Awards featured a stellar line-up of judges drawn from agencies, media owners and clients, who provided expert insight and analysis from all quarters of the media industry.