- Home
- Thinkbox app for iPad
- Getting Started on TV
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- TV Ad Galleries
- Research
- The Thinkboxes
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- About Us
In Buying Airtime
-
All the equations and calculations that relate to the buying of television
-
This section will give you an overview of how television is traded and all the various parameters that often go into the construction of a deal
-
Guide to which Sales House represents which channel.
Buying Airtime
Some useful stuff to help to navigate the world of CPTs, TV trading and channel representation.