- Home
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- Getting Started on TV
- TV Ad Galleries
- The Thinkboxes
- Research
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- Press Office
- About Us
Optimising short term sales from advertising
Jeremy Griffiths, Managing Partner, Mediacom uses three very different product examples to demonstrate how it is possible to manage significant increases the short-term effectiveness of marketing expenditure through the appliance of science by using tools such as DART and Economiser.
![]() |
![]() |
![]() |
How to use the presentation playerAbove you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner. | ||
![]() |
![]() |
![]() |





