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What’s around the Corner?

Nigel Walley We’re seeing a flexible, dynamic environment appearing slowly around broadcast TV which is very exciting. Nigel Walley takes us through some of the key developments. Functionality and intelligence are being added to the TV advertising; convergence is arriving and TV advertising is changing for the better. At first glance it looks a complicated place, but actually it’s all about outcomes not technology where the broadcast TV spot sits at the centre of a new mix of capabilities.

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