The Thinkboxes Winner - Nov/Dec 2009
The brief to ad agency WCRS was to make people fall in love with the brand again, which certainly seems to have been the case amongst Thinkbox's Creative Academy of ad industry experts, who voted Weetabix's Steeplechase as the Thinkboxes winner for November/December 2009. This comedy epic emerged triumphant from an impressive shortlist. Second place went to Barnardo's Turn around, which uses a striking "palindromic" structure to illustrate the point that vicious cycles can be reversed. Third place went to John Lewis's The Feeling which reminds us of our childlike delight in receiving presents. You can watch all these great ads, and find out who made them, right here.
Previous Winners
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Amnesty International "You Are Powerful" campaign has taken this month's Thinkboxes award. Amnesty International’s mission is to encourage ordinary people to stand up for human rights. Using the strapline ‘You are powerful’, the film follows seven people, including a father, a young teenager, an elderly woman and a mother-to-be. -
The Hovis 'Go On Lad' campaign has taken this month's Thinkboxes award. The ad's strategy is to illustrates the brand’s heritage by taking a condensed trip through modern British history. Here you can watch the winning and other short-listed ads, as well as find out more about who created them. -
The British Heart Foundation 'Heart attack’ campaign has taken this month's Thinkboxes award. The ad's strategy is to warn viewers about the symptoms of a heart attack, which raised more then a few eyebrows
Useful Tools
The Thinkboxes
The thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 300 advertising luminaries with Simon Clift of Unilever and Leon Jaume of WCRS as joint Academy Presidents.
Associated content
VW and its ad agency DDB celebrated an anniversary last year: 40 years together. It's a unique relationship, not just for its longevity but also for its consistency. Whether it's Paula Hamilton throwing her jewels down the drain; a Jack Russell singing "I'm a man", or Gene Kelly doing a bit of break dancing in the rain, we've all got our favourites. So here's a "Just VW" gallery for you, to pique the memory and cast a spotlight on just a few compelling and effective TV ads from an extraordinary canon of work. Congratulations to both VW and DDB and thanks for all the great telly.