The Thinkboxes Shortlist - Jan/Feb 2010
A great selection of ads from this month's shortlist connect us with a wide rang of emotions. Cravendale takes a trip through time; IKEA sends its kitchen squad into battle; Renault slips into drag; and Visa evolves towards the World Cup. The winner, voted for by members of the Thinkbox Academy, will be announced in Marketing later this month. In the meantime, you can check out the ads yourself and find out more about those who made them here.
Previous Winners
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The June Thinkboxes winner is a simple, yet effective, idea, which reminds consumers of the vital part that Heinz Tomato Ketchup plays at meal times. The ad, entitled ‘Bottle’ and created by ad agency Abbott Mead Vickers BBDO, is notable because the one thing that is absent throughout is the product itself. -
Robinsons picked up the Thinkboxes award for May with a clever bird-themed ad backing the launch of its Be Natural fruit squash, beating Virgin Trains’ ‘Booty train’ ad to the top spot. In third place Coca-Cola’s ‘Organ player’ played his customized keyboard. Here you can view the ads and find out about those who made them. -
Aleksandr and Sergei proved a winner with the judges, with the ad beating Toyota's 'Unveiled' to the Thinkboxes' top spot. Third place in the April Thinkboxes went to J20's 'A horse called Cynthia'. Find out more about the Thinkboxes entrants here.
Useful Tools
The Thinkboxes
The thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 300 advertising luminaries with Simon Clift of Unilever and Leon Jaume of WCRS as joint Academy Presidents.
Associated content
VW and its ad agency DDB celebrated an anniversary last year: 40 years together. It's a unique relationship, not just for its longevity but also for its consistency. Whether it's Paula Hamilton throwing her jewels down the drain; a Jack Russell singing "I'm a man", or Gene Kelly doing a bit of break dancing in the rain, we've all got our favourites. So here's a "Just VW" gallery for you, to pique the memory and cast a spotlight on just a few compelling and effective TV ads from an extraordinary canon of work. Congratulations to both VW and DDB and thanks for all the great telly.