The Thinkboxes Winner - May/June 2010
This summer's World Cup provided Nike with the opportunity to show that every four years the world's best footballers have the chance to achieve legendary status and write their own future by giving the performance of their lives on the ultimate stage. In its three-minute Write the Future TV spot, top footballers play out their potential World Cup experiences in epic fashion. John Smith's Diner commercial was runner-up; third place went to Hovis' Miss Chief. You can watch all these great ads, and find out who made them, right here.
Previous Winners
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"It's everything a great TV ad can be: engaging, insightful and gently persuasive," said Laurence Green, chairman of Fallon and Thinkbox Academy member. "Here's a brand that not only knows its audience but likes it too." He was talking about 'Passing by', of course, from McDonald's and Leo Burnett, which picked up the Thinkboxes award for September/ October. Second place, amongst an impressive shortlist went to the Department for Communities and Local Government's Fire Safety ad, 'Breathe', whilst Tesco Mobile's comedic parody 'Freedom' came in a close third. You can watch all these great ads, and find out who made them, right here. -
It was neck and neck to the finish, but Hula Hoops edged ahead of an unfailingly upbeat selection of shortlisted ads to pick up the Thinkboxes award for July/August. Their DJ hand character, complete with Hula Hoop decks and sunglasses, pipped Budweiser’s ‘Lyrics’ into second place, whilst Virgin Media’s ‘Backlot’ came in a close third. You can spin those decks, sing along to Altogether Now or enter a dreamlike world of discovery, just by following this link, for this is the place to watch these brilliant ads and find out who made them. -
The June Thinkboxes winner is a simple, yet effective, idea, which reminds consumers of the vital part that Heinz Tomato Ketchup plays at meal times. The ad, entitled ‘Bottle’ and created by ad agency Abbott Mead Vickers BBDO, is notable because the one thing that is absent throughout is the product itself.
The Thinkboxes
The thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 300 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Director of BBH as joint Academy Presidents.
Associated content
VW and its ad agency DDB celebrated an anniversary last year: 40 years together. It's a unique relationship, not just for its longevity but also for its consistency. Whether it's Paula Hamilton throwing her jewels down the drain; a Jack Russell singing "I'm a man", or Gene Kelly doing a bit of break dancing in the rain, we've all got our favourites. So here's a "Just VW" gallery for you, to pique the memory and cast a spotlight on just a few compelling and effective TV ads from an extraordinary canon of work. Congratulations to both VW and DDB and thanks for all the great telly.