Latest Case Studies
Case Studies on Film
This case study on film, from the 2007 IPA Effectiveness Awards, tells how Magners has become the No. 1 selling packaged, long, alcoholic drink in the UK on-trade and rejuvenated the cider category. Using a high-impact and engaging communications strategy the advertising, founded on a regional 'colonise and conquer' basis, the advertising delivered an ROI of up to £26.93 by the end of 2006.
Case Studies
Thinkbox are dedicated to proving advertising effectiveness, and part of our mission is to seek out and commission inspiring and effective ad campaigns for our ever-growing library of case studies. Here you can browse our most recent additions; use the drop down filters to explore our various case study categories, or use the case study search or A-Z to find something in particular.
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