tvWORKS

ITV’s tvWORKS project is a long-term consumer study into the effect television advertising has on sales.  3000 homes  were given set-top meters to record viewing on each of their television sets.  They were also given a bar scanner to capture all FMCG purchases over the period.  This unique single-source research was conducted independently by TNS.  Advertisers also could, and did, do their own analysis separately from ITV.

Three years of UK-wide data delivered information on over 5 million purchase occasions – and significantly concrete evidence on how these purchase decisions were influenced by television advertising.  This research proves that television advertising can give brands the x-factor, turning them into shop stars.

Download the study in PowerPoint.

Associated Content

  • ppt icon tvWORKS (887Kb)
    ITV’s tvWORKS project is a long-term consumer study into the effect television advertising has on sales.