- Home
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- Getting Started on TV
- TV Ad Galleries
- The Thinkboxes
-
Research
- Tellyporting: travelling to TV's near future
- The link between creativity and effectiveness
- TV Response: the new rules
- The Truth about Youth: TV and young people
- TV Together: a very social medium
- Neuroscience: creativity, media placement and the brain
- Me-TV: the future of on-demand
- Upside to downturn: sharpening your ad payback
- TV sponsorship: a brand’s best friend
- TV & Online: Better together
- Payback
- Generation Whatever
- Secret Life of Students
- DTRs - A Love Story
- Engagement Study
- Shareholder Research
- 3rd Party Research
- Audience Measurement and Data
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- Press Office
- About Us
Full write up of the study
Our research section is the place to dig deeper into this important piece of work. Here’s a in-depth paper for you, looking at the results from the PricewaterhouseCoopers analysis and the Data2Decisions work on brand health and media spend. Dive in.