New series of free events for agencies and advertisers dedicated to individual ad categories

22 July 2009: Thinkbox is launching a series of free research events examining how TV advertising works for specific advertising categories. Categories that will come under scrutiny include Online Brands, Finance, Retail, Alcohol, Computers and Gaming, and Automotive. The series begins on 29 July with ‘Cars on TV’, which will examine how TV works for the car market.

David Brennan, Thinkbox’s Research and Strategy Director: “TV advertising works for every category but generally when we present our research we have focused more on the bigger picture of what TV advertising achieves in general. These events drill down much deeper into the wealth of insight we have gained about how TV works for specific categories. We’re offering much more focused and tailored advice on how and why different sectors should use the host of TV advertising opportunities at their disposal.”

Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets. Thinkbox has re-visited all its previous TV research to draw out a more detailed analysis of the impact TV has in different businesses. This includes market-specific insights drawn from Thinkbox’s two Payback studies with PricewaterhouseCoopers, its Me-TV research examining online TV, its groundbreaking study of TV sponsorship, and its joint research study with the IAB looking at how TV and online advertising work together. Alongside Thinkbox research, the events will include analysis of industry research including IPA Touchpoints, BARB, Screen Digest and Nielsen’s Ad Dynamics.

The events will be hosted at Thinkbox with details available at Thinkbox.tv.

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Press contact: Simon Tunstill | simon.tunstill@thinkbox.tv | 020 7630 2326

About Thinkbox
Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television. Thinkbox was launched in February 2005

TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.